RV Executive Today Magazine

About RV Executive Today

RV Executive Today is RVDA's members-only flagship magazine. This full-color print publication is published monthly and is read by top RV retailers and their dealership managers across the United States and Canada. It covers RV industry news and data, association events and services, how-to articles on running more profitable, efficient businesses, industry profiles, and much more.

Staff
President: Phil Ingrassia
Vice President for Administration: Ronnie Hepp
Editor: Mary Anne Shreve
Graphic Designer: Ginny Walker
Marketing Manager: Julie Newhouse

For information about advertising in RV Executive Today, click here.

Purchase Includes Both the Print and Digital Versions

 
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Issues

  • January 2019 

    Dealership-wide training ensures customer satisfaction; how to earn and maintain certification; quarterly update of certifications and recertifications; ten steps to the sale; Dan Kussow profile; Jessica Wahl is ORR executive director; new RECT repor
  • December 2018 

    New RV intros; how to make selling F&I easier and more effective; finding more technicians; advice to avoid workplace sexual harassment; developing better listening skills; plan your convention schedule
  • November 2018 

    New RV intros; how to make selling F&I easier and more effective; finding more technicians; advice to avoid workplace sexual harassment; developing better listening skills; plan your convention schedule
  • October 2018 

    What every response to an online lead should include; millennials are a perfect fit with the RV industry; convert lost leads with remarketing; create a championship mentality; techniques for handling well-qualified buyers; why closing ratio isn't alw
  • August 2018 

    Sales special section; finding a marketing strategy that works; what's selling this summer; don't make Internet customers wait; marketing to "ghost" customers; new technical institute announced
  • September 2018 

    Sales special section; finding a marketing strategy that works; what's selling this summer; don't make Internet customers wait; marketing to "ghost" customers; new technical institute announced
  • July 2018 

    Sales special section; finding a marketing strategy that works; what's selling this summer; don't make Internet customers wait; marketing to "ghost" customers; new technical institute announced
  • June 2018 

    RVET's annual dealership benchmarking issue; impact of steel/aluminum tariffs on RV industry; the link between CSI and word-of-mouth advertising; annual RV rental section
  • May 2018 

    Small-business owners' optimism at near high; new RVs target outdoor adventurers; online listings need prices, says expert; latest Census Bureau data on RV dealerships; campers are younger, more diverse, says latest KOA report; RVDA is looking for ne
  • April 2018 

    U.S. RV retail market remains red hot; Forest River and Keystone retain number one and two positions in travel trailer market share; handling digital leads properly; outsourcing F&I; 7 reasons to rent RVs; quarterly update of certifications; intervie
  • March 2018 

    Dealer optimism remains high for 2018 retail sales; used travel trailer values strengthened in late 2017; NADAguides' top researched RV brands; ORR hails first federal outdoor rec analysis; extended service contract claims adjuster Jay Demaske
  • January 2018 

    New Ford F-150, Ram 1500, and Chevy Silverado to enter market in 2018; Go RVing celebrates 20th anniversary with new posters; succession planning for RV dealers; quarterly update of certified and recertified dealership employees; interview with claim
  • February 2018 

    New Ford F-150, Ram 1500, and Chevy Silverado to enter market in 2018; Go RVing celebrates 20th anniversary with new posters; succession planning for RV dealers; quarterly update of certified and recertified dealership employees; interview with claim
  • December 2017 

    Meet 2018 RVDA Chairman Tim Wegge; dealer inventories in good shape heading into 2018; dealers give towable manufacturers’ performance the highest rating since 2007; Tiffin, Bontrager, Wilkins, Quality Circle Manufacturers star at industry event; RV
  • November 2017 

    How to sell to different customer personalities; energizing training sessions for maximum effectiveness; principles of increasing F&I profits; action plan for implementing incentive-based tech pay; handling customer complaints properly
  • October 2017 

    Working with social media influencers to market your dealership; elements of effective social media; handling customer complaints; strategies for F&I turnover; attacking time wasters in the service bay
  • September 2017 

    Quarterly market survey; dealer confidence sets new all-time high; planning your exit from the business; dynamic marketing; effective shop meetings; dealership "face-lifts" that improve sales; overcoming objections; Marty Shea inducted into RV/MH Hal
  • August 2017 

    preview of the 2017 RV Dealers International Convention/Expo; pet peeves of a warranty manager; using social media to sell the RV lifestyle; new developments in digital advertising; choosing an F&I outsource company; interview with Linda Roddy
  • July 2017 

    marketing light-weight towables to Millennials and Generation Xers, finding and grooming a sales manager, common objections, sizzling summer sales, certifications and recertifications, pet peeves of a parts person
  • June 2017 

    Annual benchmarking issue with data on dealership performance and profitability; annual RV rental survey results; latest quarterly market survey by Baird & Co; NADAguides' Lenny Sims discusses valuations for used units; independent agent says XtraRid
  • May 2017 

    The importance of having a mobile-friendly dealership website; tips for getting your emails opened; advertising on social media; dealerships that are moving to the Cloud; choosing the best advertising platform; how to get employees to accept new tech
  • April 2017 

    KOA study shows more Americans are camping; travel trailer sales lead robust market growth; Forest River, Keystone retain top spots in travel trailers, fifth wheels; demand for RV rentals is robust; quarterly list of certified/recertified dealership
  • March 2017 

    Dealer confidence level reaches all-time high; dealers predict sales increase of at least 5%; well-attended retail, wholesale shows suggest another strong year; Lacey Pintado of Coach-Net is recognized by Society of Certified RV Professionals; Go RVi
  • February 2017 

    Training resources to improve your employees' professionalism; how to get certified and stay that way; automakers to offer diesel options in popular pickup trucks; top researched RV brands as identified by NADAGuides.com