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Family Owned Business Specialist to Present 3 Workshops
Valerie Ziebron Will be First-Time RVDA Presenter

Video Previews Available for all Three Sessions

Register at early bird rates now through June 30


(Fairfax, VA) Valerie Ziebron, an expert trainer in the parts and service sector with a specialty in family owned enterprises, will deliver three workshops at the 2016 RV Dealers International Convention/Expo in Las Vegas.  Ziebron started in the automotive industry but demand for her expertise has led her to expand into the RV and marine industry as well as the technology and retail sectors.


She will present workshops in the parts, service, and dealer/GM tracks. “The Profitable, Proactive Parts Department” in the parts track will take place Wednesday, Nov. 9, at 9:00 a.m.  “Best Practices for a Family Run Business,” in the dealer/GM track will take place that afternoon at 2:00 p.m. and on Thursday, Nov. 10, Ziebron will present “Keep and Attract Techs” at 9:00 a.m. Video previews of each workshop are available along with workshop descriptions.


The convention is sponsored by RVDA–The National RV Dealers Association, RVDA of Canada, and the Mike Molino RV Learning Center and each year the Convention Committee focuses on featuring new presenters like Valerie Ziebron to keep the content relevant and fresh for dealers. Ziebron says her mantra is “educate, motivate, and entertain.” She believes in creating a comfortable and engaging learning environment that focuses on real world solutions.

Ziebron’s clients have included  Chrysler, General Motors, Shelby American, Yamaha, Eastman Kodak, IPIX, Ruritan, AmTech, Regulator, Pursuit, and she has worked with more than 3,000 dealerships big and small. Ziebron is president of VRZ Consulting. VRZ specializes in helping stores maximize their resources, specifically their people, processes, space and location.
Her first workshop, “The Profitable, Proactive Parts Department” will be in the parts track and will give participants actionable information and tips to bring the parts department to a higher level of productivity and profits. See a video preview of the presentation on the convention website.

“Best Practices for a Family Run Business,” is packed with best practices from over 100 family-run dealerships. In this content-rich session, dealers will learn what works – and what doesn’t - when working with family members. This session will cover key foundational guidelines for profitable and low-drama family run businesses as well as tips for having family enter and exit the business. The session is part of the dealer/GM track and anyone in a family-run dealership or anyone whose dealership is as close as family should attend. Watch a video preview online.


Ziebron’s third workshop, in the service track, is entitled “Keep and Attract Techs.” Service managers and dealers attending this presentation will learn best practices for recruitment, onboarding, and employee retention to give their dealership an edge in building a reliable and skilled dealership workforce.


The convention will also feature an expo of the RV industry’s top companies offering products and services to help dealers improve profitability. Companies interested in partnership and sponsorship opportunities and exhibitor information can contact Julie Newhouse at (703) 364-5518 or send an e-mail to


Visit for regular updates as the convention approaches.  You can also get convention updates on LinkedIn, Twitter, and Facebook.


Get in Gear! Unleash the Power of Education on Your Top Performers

Ryan Estis will challenge dealership staff to unleash their "inner superhero" in a dynamic and motivational keynote address on Tuesday, Nov. 8 at the Opening General Session. LEARN  MORE
Gear Up for Success – experience the power of education during the 2016 RV Dealers International Convention/Expo Nov. 7-11 in Las Vegas.  Bring your top performers for a week of training focused on dealers and fixed-operations managers, leadership development, networking, and competing in today’s marketplace.

All of a dealership’s gears—sales, service, parts, and F&Imust function together to keep the business running.  Education powers the gears. Make sure everyone has the skills and knowledge they need to operate at peak performance by bringing them to the convention for an affordable, everything-under-one-roof chance to gain new skills or get a needed tune-up.  With education tracks for dealer/GMs, sales, service, parts, F&I, rental, and social media/eMarketing, they’ll learn about:
  • Cash conversions in F&I
  • Advanced topics for the service department
  • Leadership development for young RV executives
  • New concepts for merchandising the store
  • Digital marketing tips
  • Latest ideas in Internet advertising, measuring effectiveness, and increasing ROI
  • Mini rental school (included in registration fee)

You’ll also meet dozens of exhibitors who serve RV dealersinsurance professionals, lenders, trainers, suppliers, and manufacturers.

The convention floor plan at Bally’s allows the majority of events to take place in one area, increasing your chances of connecting with colleagues and staying on schedule. The centrally located dealer lounge, equipped with Wi-Fi and comfortable seating, is back this year. And a block of hotel rooms at Bally’s and Paris offers convenient lodging and easy access to the nightlife along the Vegas Strip.

Register by June 30 to get the low, early bird rate for your first registrant.  You’ll also lock in a lower rate for everyone else you bring, no matter when they sign up.