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Fresh Faces, New Ideas Populate Workshops for Convention/Expo





(Fairfax, VA) – Fresh presenters in the areas of general management, social media, sales, parts, and service management will make their debut at the 2015 RV Dealers International Convention/Expo, Nov. 2 -6 at Bally’s in Las Vegas.

The Sales Track will feature Christine Corelli of Corelli and Associates, Inc., presenting two workshops on Wednesday, Nov. 4 and Thursday, Nov. 5.  Corelli is often a keynote speaker and is the author of numerous popular and best-selling business books.  On Wednesday afternoon she presents “The Customer of the Future—Will Tomorrow’s Customer Be Yours?”  And on Thursday she will present a workshop on “Aligning Your Team for Results.”

Also on Thursday Corelli will co-present a workshop entitled “How to Sell to Women,” with another new presenter, Doug Dvorak of the Dvorak Marketing Group. She and Dvorak are co-authors of the top selling title, “How to Sell to Women.” They frequently present together on the topic, focusing on ways to build trust in the sales relationship and avoid gimmicks and manipulation.

Doug Dvorak will present at two other workshops on Thursday. “Displaying Dynamic Leadership in Your Dealership: How to Succeed in Business—Just Count the Ways,” will be offered in the dealer/GM track.  And in the sales track Dvorak will present “Managing for Sales Success.”  Dvorak offers a powerful presentation style that relies on humor and his unique ability to connect with and motivate audiences.

Nancy Friedman, also known as “The Telephone Doctor,” is an expert at ramping up customer service to superior levels. She will present “Hell Hath No Fury Like a Customer Scorned” in the parts track, “Seven Traits of a Successful Leader,” for dealer/GMs, and “Telephone Inquiries Are Not Always About Price,” in the sales and rental tracks. She has been featured as a customer service specialist on The Oprah Winfrey Show, Good Morning America, CNN, and Fox News and in the Wall Street Journal and USA Today.

The Dealer/GM track will feature Jody Urquhart, a popular motivational speaker whose company, Idoinspire, focuses on using humor to inspire and drive home points about ways to make work more meaningful.   “Follow Me, I'm Right Behind You! How to Lead & Influence Others” will provide a lively, interactive look at how to inspire a spirited and resilient workforce that stays focused and productive. Based in Canada, Urquhart will also present a Service Management track workshop, called “I Love My Job; It's the People I Can't Stand!”  A former standup comedian, Urquhart is frequently featured as a keynote speaker, but at the Convention/Expo, she will deliver her dynamic and upbeat presentation in a regular workshop setting.

Another new presenter in the Service Management track, Budd Blackburn of Level 5 Advertising, will present, “Turn Your Service Lane into a Selling Lane.”  Blackburn combines his retail and training backgrounds to bring best practices to many of the nation’s top automotive groups. He promotes a results-driven strategy that has proven to set him apart from the crowd and attributes much of his success to his ability to think like a customer.

In the Social Media/eMarketing track Rick Delancey, a digital advertising specialist, also with Level 5 Advertising, will present a workshop entitled “Digital Marketing for Dealers.”  Delancey specializes in generating real leads for clients in the automotive, medical, legal, and home improvement fields. He has over 15 years of sales experience across traditional and digital mediums.

RV Dealers Convention/Expo Keynoter Scott McKain
Will Help Dealers to Stand Out Among Competitors

(Fairfax, VA) When being great isn’t good enough, learn to take the next step to get your business noticed. Dealers attending the 2015 RV Dealers International Convention/Expo, Nov. 2-6 in Las Vegas will learn strategies to get their business to stand out in a crowded field of competitors. Keynote speaker Scott McKain will share proven methods for organizations and individuals to avoid uniformity and sameness—the primary killers of businesses and careers—during his address to North America’s top RV dealers on Nov 3.

McKain specializes in business differentiation. An internationally acclaimed speaker and business author, his recent book, "Create Distinction: What to Do When 'Great' Isn't Good Enough to Grow Your Business" was named one of the “Top Ten Business Books of the Year” by several news organizations.  His focus on helping business owners to find what makes them different and then to use that to advantage is allowing entrepreneurs to establish superiority—and prosper.


Dealership staff can meet face-to-face with any of more than 100 vendors, suppliers, and manufacturers in the exhibit hall.


We'll be at the Center of the Action, Bally's on the Las Vegas Strip, with room blocks at both Bally's and Paris.


The Convention/Expo Committee chooses only the most dynamic presenters and hottest topics affecting your business.