RVDA Strategic Plan
Ratified March 2018
RVDA’s Timeless Core Ideology
Core Purpose: To help dealer members achieve and maintain success.
Core Organizational Values:
• Professionalism through development and education
RVDA facilitates the sharing of ideas and is a trusted resource for best practices.
RVDA is dedicated to the highest standards of personal and professional ethics.
• Equitable member participation
RVDA encourages dealers of all sizes to participate in association affairs and supports diverse opinions.
• Industry teamwork
RVDA is committed to working with all stakeholders in the pursuit of industry progress.
RVDA is the leading advocate on public policy and industry issues that impact RV dealers.
RVDA’s Long-term Envisioned Future (10+ Years)
BHAG (Vision): RVDA is the recognized voice for RV dealers and a catalyst for essential dealership solutions.
Vivid Description of a Desired Future:
is sought after for its influential leadership and expert advice on
issues shaping the RV industry. The dealer’s voice and views are
effectively represented by the RVDA to legislators, regulators, and
important stakeholder groups within the industry. The association
values a strong industry and works in collaboration with others to
achieve it. RVDA is not only known for its influential voice for RV
dealers, but as an essential partner in the success of RV dealerships.
RVDA membership is viewed as integral to business success. Future
generations of owners and new professionals entering the industry
especially value the benefits of membership. RVDA members actively
participate in the association’s programs and services, which offer
innovative business practices and provide members the opportunity to
experience new industry products. RVDA is using technology tools
effectively to communicate to members, engage members, and deliver
content to members.
As a result of RVDA’s influential
leadership, RV dealers experience business success and more consumers
are able to enjoy the benefits of owning, maintaining, and using
is the voice promoting the equitable treatment of dealers by
manufacturers and the reduction of government burdens on dealers.
Convention & Expo
will provide industry-leading educational experiences and networking
opportunities while growing convention attendance and exhibitor
Marketing and Communications
RVDA will achieve greater program participation and revenue by leveraging the latest communication technology platforms.
RVDA will increase membership to achieve greater industry influence.