November 2021 Issue of RV Executive Today

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Table of Contents

10 Could Santa Replace His Sleigh with a Toy Hauler?

This article delves into items on the market that would make great holiday gifts or something dealers may want to stock their shelves with.

14 COVID-19 Tips for Dealers

Tom Kline and Kristina Vaquera discuss the federal perspective on COVID as each state may have their own rules or requirements.

16 Entering the Next Phase of Customer Acquisition – PART 1

A return to business-as-usual is not a given. The unpredictability of marketing over the next year is highlighted by the constant drumbeat of customers’ needs and expectations and their concerns over how marketers use their individual information.

20 More Money More Challenges, Part 3

Brad Stanek offers strategies on how to protect your wealth and mitigating taxes in today’s litigious, rising rate society.

24 Learn from the Pros: Keys to Selling Your Dealership Successfully, Brad Stanek

With valuations for dealerships at very high levels, it’s tempting to consider selling – especially when the economic future is unclear. But selling the dealership that you and your family have taken years to build is not a decision to be taken lightly.


18 Latest Data on RV Customer Satisfaction with Dealership Sales and Service Performance