June 2021 Issue of RV Executive Today

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10 Majority of RV Rental Dealers Plan to Expand or Keep Fleets Same Size in 2021

Half of the rental dealers surveyed by the RV Rental Association (RVRA) this spring will have bigger rental fleets than last year, and another 25 percent will have rental fleets the same size this year as last.

12 2020 Dealership Financial Benchmarks

For some insight, compare your margins and expense ratios with other dealerships around the country. This annual benchmarking section of RV Executive Today provides a point of reference on some important areas of dealership operations.

16 First Quarter 2021 Benchmarks Show Impact of Surge in RV Demand

The RV market was crazy in good way in 2020, and the craziness continued during the first quarter of 2021, and was reflected in lower expenses and wider profit margins for dealers during the first three months of this year.

18 Ford Reveals F-150 Lightning All-Electric Pickup

The Ford Lightning will have towing capacity ranging from 7,000 to 10,000 pounds – depending on the battery package selected – making it capable of pulling many popular travel trailer brands.

20 In Current Climate, Costs Are Growing as Well as Sales

As the U.S. economy appears to be entering a new phase in which supply chains have been disrupted in a number of industries and costs are on the rise, it is an important time for dealers to be aware of potential risks to their bottom lines.

31 Dealer Registration Now Open for 2021 RV Dealers Convention/Expo

Registration  for the 2021 RV Dealers Convention/ Expo, set for November 8-12 at Paris Las Vegas, is now open! The convention/ expo will be returning to an in-person format and bring together dealers, manufacturers, and RV industry business partners for the premier dealer education and networking event of the year.

22 RV Dealers: Planning Your Exit
25 More from Go RVing RV Owner Demographic Profile
28 Offended?