January 2021 Issue of RV Executive Today

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Consumer Show Cancellations Prompt Dealers to Look to Other Sales Promotions

Sales and leads produced during consumer shows can account for 10 to 20 percent of an entire year’s business at many RV dealerships. With consumer RV shows already being cancelled or postponed in 2021, dealers look to alternatives to showcase their dealership’s inventory and special promotions.

Go on A Real Vacation Campaign Drives Go RVing into 2021

Go RVing is setting the tone for 2021 with a high-energy, fast-paced national ad and promotion campaign that continues to evolve. Along with dynamic marketing efforts, the national campaign is coupled with a brand-new, easy to use, and visually engaging website.

Online Resources to Help Your Dealership Succeed in 2021

By accessing training material and dealership resources on a computer, tablet, or even a smartphone, dealership employees have simple, flexible options that will benefit their department in the dealership and advance their knowledge.

How to Handle a Customer with Buyer’s Remorse - Part One

When dealing with buyer's remorse, it is essential to gain the customer's trust. The best way to do that is to show them you are listening to every detail of their case and make sure you don't come off as defensive.

Great Pay Plans

To come up with the best pay plan, an organization's overall goals must be kept in mind. The ideal plan will incentivize employees to align their goals with the organization’s.