February 2020 Issue of RV Executive Today

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10   Strong Attendance at Early RV Shows Bodes Well for 2020
Record-setting attendance at some consumer shows in early January has the RV industry hoping for another strong sales year. 
14  Get More from Your RV Show Investment
Make sure you get a good return on your time and hard work by having a strategy in place that prevents precious leads from falling through the cracks.  
16  Kickstart Sales with these Simple Showroom Updates
Now’s the time to spruce up the store with some simple ideas—some free—that can make a difference to your bottom line.
16  The Way to Display 
Here’s a short primer from a professional designer on how to display merchandise for maximum impact. 
18   How to Make First Contact with Digital Leads
Everyone at the dealership who’s involved with online inquiries needs to know the rules for handling Internet customers. 

Why Should a Buyer Spend More at Your Dealership?
You won’t always have the lowest price on the market, so be prepared to explain why a person should give his business to you anyway.