February 2021 Issue of RV Executive Today

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10 A Strong Online Presence is Crucial to Influencing the RV Customer’s Path to Purchase

Today’s consumer performs most of their research online before contacting a dealership. Your dealership’s digital resources are key to getting customers to purchase from you.

14 Opportunities Plentiful in 2021

Strategy Titan projects strong, sustained consumer demand and new RV unit retail growth in its 2021 forecast.

18 Is Your RV Dealership Doing These Three Things With Facebook Ads?

These three things will help your dealership form an intelligent Facebook advertising strategy that sustains sales throughout economic booms and busts.

20 Earl Hunter Dreams of America Uniting Around a Campfire

In an interview with RV Executive Today, Earl Hunter, founder of Black Folks Camp, Too, details how his organization helps dealers better understand how to reach out to members of the Black community.

22 Phone Becomes Essential During and After COVID

Is your dealership identifying and redistributing calls that were missed opportunities, mishandled by a salesperson, or dropped/lost on transfers? This three-part series will cover the most efficient way to deploy and manage your employees on the phone.

24 How to Handle A Customer with Buyer’s Remorse: Part Two

In the second part of this series you will learn how to build on your initial success and capitalize on the customer’s trust you have earned.

26 Go RVing Dealer Program Includes Lead Subscription Option

The automated lead deliver feature is just the latest improvement to the Go RVing industry portal. The industry portal has been completely revamped to create a more intuitive and streamlined user experience.

28 RV Fixed Operations Professional Certification Week is March 6-12

The week of March 6–12 has been designated RV Fixed Operations Professional Certification Week by the Society of Certified RV Professionals and the Mike Molino RV Learning Center.