August 2020 Issue of RV Executive Today

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10   Dealers on the Rebound 
Dealerships across the country are experiencing record-setting jumps in sales this season as consumers strip their lots clean. The federal Paycheck Protection Program, the re-opening of parks and campsites, and nonstop media coverage of the benefits of RVing all contributed to a remarkable comeback for retailers.
12  Handle with Care
First-time RVers are flooding into dealerships, presenting both opportunities and challenges for staff. To increase the odds that the newbies will remain life-long RVers, use these techniques to keep them satisfied.
14  3 Keys to Profitability
Don’t let the current boom market lull you into complacency—you need to keep a constant eye on these key dealership numbers.
16  It’s Not What You Make, It’s What – and Who –You Keep
Every department plays a role in cultivating your dealership’s customers and making them want to return in the future. Are your sales and service departments interacting seamlessly to keep customers?
24  Latest Data on RV Customer Satisfaction with Dealership Sales and Service Performance
Overall satisfaction with both sales and service remained basically flat, but there were some differences with specific aspects of both departments’ performance.
26   Lower Costs Helped Boost RV Dealership Profits
Dealers ended the first half of the year with lower personnel, advertising, fixed expenses and other costs.

20  Benchmarking Numbers from 2019
28  Go RVing’s New Campaign Reaches 310 million