RV Executive Today Magazine

About RV Executive Today

RV Executive Today is RVDA's members-only flagship magazine. This full-color print publication is published monthly and is read by top RV retailers and their dealership managers across the United States and Canada. It covers RV industry news and data, association events and services, how-to articles on running more profitable, efficient businesses, industry profiles, and much more.

Staff
President: Phil Ingrassia
Vice President for Administration: Ronnie Hepp
Content Editor: Eric Sisk
Graphic Designer: Ginny Walker
Marketing Manager: Julie Newhouse

For information about advertising in RV Executive Today, click here.

Purchase Includes Both the Print and Digital Versions

 
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Issues

  • April 2021 

    New Crop of Buyers Open the Door for F&I Success; F&I Compliance – More Important Than Ever; If You Want to Fix Your Service Department, Start with Your Parts Department; RVRA Survey Underway; Marketing Tactics to Optimize Rental Income in Post-Pande
  • March 2021 

    NTP-STAG Show Kicks Off the New Spring Products; Shake-up in Electric Vehicle Market; Putting it in Perspective; Recently Endorsed Products and Services; Two Former RVDA Leaders Pass Away; Trust, Your Employees, and Lady Gaga; Phone Always Relevant i
  • February 2021 

    A Strong Online Presence is Crucial to Influencing the RV Customer’s Path to Purchase; Opportunities Plentiful in 2021; Is Your RV Dealership Doing These Three Things With Facebook Ads?; Earl Hunter Dreams of America Uniting Around a Campfire; Phone
  • January 2021 

    Consumer Show Cancellations Prompt Dealers to Look to Other Sales Promotions; Go on A Real Vacation Campaign Drives Go RVing into 2021; Online Resources to Help Your Dealership Succeed in 2021; How to Handle a Customer with Buyer’s Remorse - Part One
  • December 2020 

    Meet 2021 RVDA Chairman Chris Andro; Detroit’s Revival as “Electric Motor City” Will Yield New RV Tow Vehicle Choices; Virtual Gathering Helps Industry Bond During Time of Isolation; DSI Product Reliability/Quality Ratings Continue Improving
  • November 2020 

    Workshop Highlights for the 2020 RV Dealers Virtual Convention/Expo; Vendor Training +Plus Sessions Scheduled for the Virtual Convention/Expo; How Being Different Grows Your Dealership; A View from Here: Make Sure Advertising is Clear and Honest
  • October 2020 

    Dealers, Manufacturers, Suppliers Using Digital Platforms to Aid First-time RV Buyers, New Go RVing Ads Debut, Dealer Registration Opens for Virtual RV Dealers Convention/Expo, The 20 Million Dollar Repair Order, Real Work Begins After GAOA Passage
  • September 2020 

    Dealerships around the country experience jumps in sales; first-time buyers flood RV dealerships; how to keep newbies happy; keys to profitability; customer satisfaction with dealership sales and service experiences; benchmarking statistics from 2019
  • August 2020 

    Dealerships around the country experience jumps in sales; first-time buyers flood RV dealerships; how to keep newbies happy; keys to profitability; customer satisfaction with dealership sales and service experiences; benchmarking statistics from 2019
  • June_July 2020 

    Quarantine-weary consumers turn this into the Summer of the RV; dealers say consumers are buying everything on their lots; RV rental business is off the charts; Senate passes Great American Outdoors Act; CDK Global Lightspeed's RECT reports are helpi
  • March 2020 

    2019's used RV prices rise; NADAguides' top researched RV brands; latest data on customer satisfaction; ensuring leads are placed in correct workflows; Jeep Gladiator capable of towing many types of trailers; dealers in upbeat mood at distributor sho
  • February 2020 

    Start training for the year ahead; fixed-ops employees get a turn in the spotlight; all-electric tow vehicles; latest list of certified and recertified employees; former RVDA chair Jeff Pastore to be inducted into RV/MH Hall of Fame
  • January 2020 

    Start training for the year ahead; fixed-ops employees get a turn in the spotlight; all-electric tow vehicles; latest list of certified and recertified employees; former RVDA chair Jeff Pastore to be inducted into RV/MH Hall of Fame
  • December 2019 

    Meet 2020 RVDA Chairman Ron Shepherd; dealer optimism rises as retailers get inventories in shape; Andy Heck is 2019 J.B. Summers honoree; Duane Spader receives Titan Award; Society of Certified RV Professionals recognizes 6 fixed-ops employees
  • November 2019 

    RVs of all sizes and functionalities shown at this year's Open House; latest data on RV customer satisfaction; reaching customers faster via texting; changes in the RV rental industry; assessing new hires' strengths and weaknesses
  • October 2019 

    Dealers' ordering plans for Open House; Google reviews; asking service customers for online reviews; successful shop meetings; why employees quit; hiring different personality types; hiring techniques
  • August 2019 

    Annual convention preview with matrix of workshops, PIP meetings, receptions, Vendor Training +Plus, and other events; latest NADAguides' prices for used RVs and most-researched brands; selling the dealership; fighting turnover in the service departm
  • September 2019 

    Dealers' ordering plans for Open House; Google reviews; asking service customers for online reviews; successful shop meetings; why employees quit; hiring different personality types; hiring techniques
  • July 2019 

    Annual summer sales section with stories on seasonal incentives, training, motivation; an informal poll of what's flying off dealer lots right now; keeping sales staff motivated; "Flying in Formation" training to return to 2019 convention; 401(k) pl
  • June 2019 

    Annual benchmarking issue; increase in expenses, decrease in profits for 2018; inventory reductions continue; RV rental fleet size and revenue remain stable; how to use Pinterest and Instagram to drive RV sales
  • May 2019 

    Dealer satisfaction with towable RV manufacturers improves somewhat; latest data on RV customer satisfaction with dealers; where to spend dealership ad budget; camping grows in popularity; preparing to exit your business; Go RVing sponsors "Toy Story
  • April 2019 

    Travel trailer and fifth wheel retail sales grow at slower pace; Forest River and Keystone retain top travel trailer market share spots; some dealers plan inventory reductions; F&I special section; quarterly list of certified and recertified employee
  • March 2019 

    Used travel trailer prices up 7.7% in 2018; NADAguides' top researched RV brands; results from CSI Inc.'s RV customer loyalty study; myths about customer complaints; using better interviewing techniques; service department hacks; RV Learning Center e
  • February 2019 

    Robust tow-vehicle market for 2019; electric RVs take baby steps; record attendance at consumer RV shows; getting the most from RV show leads; RV shipments decline slightly in 2018; Go RVing's dealer tie-in program launches