RV Executive Today Magazine

About RV Executive Today

RV Executive Today is RVDA's members-only flagship magazine. This full-color print publication is published monthly and is read by top RV retailers and their dealership managers across the United States and Canada. It covers RV industry news and data, association events and services, how-to articles on running more profitable, efficient businesses, industry profiles, and much more.

Staff
President: Phil Ingrassia
Vice President for Administration: Ronnie Hepp
Editor: Mary Anne Shreve
Graphic Designer: Ginny Walker
Marketing Manager: Julie Newhouse

For information about advertising in RV Executive Today, click here.

Purchase Includes Both the Print and Digital Versions

 
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Issues

  • November 2019 

    RVs of all sizes and functionalities shown at this year's Open House; latest data on RV customer satisfaction; reaching customers faster via texting; changes in the RV rental industry; assessing new hires' strengths and weaknesses
  • September 2019 

    Dealers' ordering plans for Open House; Google reviews; asking service customers for online reviews; successful shop meetings; why employees quit; hiring different personality types; hiring techniques
  • October 2019 

    Dealers' ordering plans for Open House; Google reviews; asking service customers for online reviews; successful shop meetings; why employees quit; hiring different personality types; hiring techniques
  • August 2019 

    Annual convention preview with matrix of workshops, PIP meetings, receptions, Vendor Training +Plus, and other events; latest NADAguides' prices for used RVs and most-researched brands; selling the dealership; fighting turnover in the service departm
  • July 2019 

    Annual summer sales section with stories on seasonal incentives, training, motivation; an informal poll of what's flying off dealer lots right now; keeping sales staff motivated; "Flying in Formation" training to return to 2019 convention; 401(k) pl
  • June 2019 

    Annual benchmarking issue; increase in expenses, decrease in profits for 2018; inventory reductions continue; RV rental fleet size and revenue remain stable; how to use Pinterest and Instagram to drive RV sales
  • May 2019 

    Dealer satisfaction with towable RV manufacturers improves somewhat; latest data on RV customer satisfaction with dealers; where to spend dealership ad budget; camping grows in popularity; preparing to exit your business; Go RVing sponsors "Toy Story
  • April 2019 

    Travel trailer and fifth wheel retail sales grow at slower pace; Forest River and Keystone retain top travel trailer market share spots; some dealers plan inventory reductions; F&I special section; quarterly list of certified and recertified employee
  • March 2019 

    Used travel trailer prices up 7.7% in 2018; NADAguides' top researched RV brands; results from CSI Inc.'s RV customer loyalty study; myths about customer complaints; using better interviewing techniques; service department hacks; RV Learning Center e
  • February 2019 

    Robust tow-vehicle market for 2019; electric RVs take baby steps; record attendance at consumer RV shows; getting the most from RV show leads; RV shipments decline slightly in 2018; Go RVing's dealer tie-in program launches
  • January 2019 

    Dealership-wide training ensures customer satisfaction; how to earn and maintain certification; quarterly update of certifications and recertifications; ten steps to the sale; Dan Kussow profile; Jessica Wahl is ORR executive director; new RECT repor
  • December 2018 

    New RV intros; how to make selling F&I easier and more effective; finding more technicians; advice to avoid workplace sexual harassment; developing better listening skills; plan your convention schedule
  • November 2018 

    New RV intros; how to make selling F&I easier and more effective; finding more technicians; advice to avoid workplace sexual harassment; developing better listening skills; plan your convention schedule
  • October 2018 

    What every response to an online lead should include; millennials are a perfect fit with the RV industry; convert lost leads with remarketing; create a championship mentality; techniques for handling well-qualified buyers; why closing ratio isn't alw
  • August 2018 

    Sales special section; finding a marketing strategy that works; what's selling this summer; don't make Internet customers wait; marketing to "ghost" customers; new technical institute announced
  • September 2018 

    Sales special section; finding a marketing strategy that works; what's selling this summer; don't make Internet customers wait; marketing to "ghost" customers; new technical institute announced
  • July 2018 

    Sales special section; finding a marketing strategy that works; what's selling this summer; don't make Internet customers wait; marketing to "ghost" customers; new technical institute announced
  • June 2018 

    RVET's annual dealership benchmarking issue; impact of steel/aluminum tariffs on RV industry; the link between CSI and word-of-mouth advertising; annual RV rental section
  • May 2018 

    Small-business owners' optimism at near high; new RVs target outdoor adventurers; online listings need prices, says expert; latest Census Bureau data on RV dealerships; campers are younger, more diverse, says latest KOA report; RVDA is looking for ne
  • April 2018 

    U.S. RV retail market remains red hot; Forest River and Keystone retain number one and two positions in travel trailer market share; handling digital leads properly; outsourcing F&I; 7 reasons to rent RVs; quarterly update of certifications; intervie
  • March 2018 

    Dealer optimism remains high for 2018 retail sales; used travel trailer values strengthened in late 2017; NADAguides' top researched RV brands; ORR hails first federal outdoor rec analysis; extended service contract claims adjuster Jay Demaske
  • February 2018 

    New Ford F-150, Ram 1500, and Chevy Silverado to enter market in 2018; Go RVing celebrates 20th anniversary with new posters; succession planning for RV dealers; quarterly update of certified and recertified dealership employees; interview with claim
  • January 2018 

    New Ford F-150, Ram 1500, and Chevy Silverado to enter market in 2018; Go RVing celebrates 20th anniversary with new posters; succession planning for RV dealers; quarterly update of certified and recertified dealership employees; interview with claim
  • December 2017 

    Meet 2018 RVDA Chairman Tim Wegge; dealer inventories in good shape heading into 2018; dealers give towable manufacturers’ performance the highest rating since 2007; Tiffin, Bontrager, Wilkins, Quality Circle Manufacturers star at industry event; RV