Go RVing Study Shows RV Owners Are Younger and Spending More Time on the Road

A new Go RVing 2025 RV Owner Demographic Profile reveals a dynamic shift in the RV ownership landscape. The study, conducted by IPSOS, demonstrates a younger and increasingly engaged RV owner base.

Key Findings:
  • A New Generation of RVers: The profile of RV owners is undergoing a transformation, with a notable increase in younger owners compared to previous years. This trend is particularly evident among first-time owners and families with children under 18. The median age of RV owners has declined from 53 in 2021 to 49 in 2025, with 46 percent of owners now falling within the 35-54 age range.
  • Increased Usage: RV owners are spending more time on the road, with the median number of days used per year rising to 30, a 50 percent increase over usage in 2021.
  • Strong Motivations: The top three motivators for purchasing an RV include spending time in nature (54 percent), simply unwinding and relaxing (52 percent), and visiting locations with natural beauty (49 percent). Interestingly, 49 percent of RVers also cite the ability to bring pets as a crucial factor in their decision.
  • Remote Work Ready: Younger buyers are increasingly attracted to RV ownership as a means to accommodate remote work and alternative lifestyles. Twenty-two percent of RVers have indicated that someone in their home currently works remotely, and among those working remotely, 54 percent indicate that work has been done from an RV.
  • Booming Intender Market: A staggering 16.9 million households express strong interest in RV ownership, indicating significant future growth.
  • RV Community Grows: The RV community includes a growing number of Hispanic American, African-American, Asian-American, and LGBTQ+ owners, who now make up 30 percent of RV owners.


For an executive summary of the report, click here.

RVDA members can access the full report here. (Login required)