RVDA Convention/Expo Speaker Unravels the Mysteries of Making AI Work for Your Dealership

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(Fairfax, VA) Uncover the top five myths about artificial intelligence and discover its transformative potential for your dealership at the RV Dealers Convention/Expo. Learn how AI can streamline operations, boost sales, and enhance customer experiences, while exploring practical strategies that positively impact your bottom line.

“Demystifying AI” will begin at 3:15 p.m. on Nov. 13, delivered by Richard Latman, CEO of TheCRM, as part of the business innovation education track.

Latman brings 27 years of expertise in pioneering AI-driven tech solutions tailored for the automotive and RV industries. Richard has testified before committees in the House and Senate and has keynoted at Amazon on AI, privacy, and safeguards. He has also presented to boards at OpenAI and Anthropic, discussing AI privacy, compliance, and regulations.

Learning objectives for this session:

  • Uncover AI Myths vs. Facts: Clarify common misconceptions about AI to distinguish myths from facts, empowering you to make informed decisions about integrating AI into your dealership operations. This session will be of particular interest to dealers who have been facing conditions such as inflation, high interest rates, and high gas prices as they conduct business.
  • Explore High-Impact AI Applications: Discover AI solutions tailored specifically for RV dealerships and unlock powerful strategies to maximize sales, elevate customer experiences, and optimize operational excellence.
  • Gain Expert Insights & An Actionable Plan: Walk away with a clear and actionable plan for evaluating, selecting, and implementing AI tools within your dealership. Equip yourself with the knowledge and resources needed to solidify your position as an industry leader and drive sustained success in the RV market.


About the RV Dealers Convention/Expo

The convention allows North America’s top dealership personnel to forge valuable connections with peers, industry leaders, and potential business partners in the Expo. Dealership professionals can expand their network and gain insights from the best in the RV industry.

The dealer-organized RVDA Convention will provide an in-depth look into the current sales landscape. Attendees will have access to valuable resources to optimize all departments within a dealership, including fixed operations.

To register for the 2024 RV Dealers Convention/Expo click here. Regular updates will be posted on the convention website, Facebook, Instagram, LinkedIn, and X.

The event is sponsored by RVDA of the U.S., RVDA of Canada, and the Mike Molino RV Learning Center.

Companies interested in partnership or sponsorship opportunities can contact Julie Newhouse at (703) 364-5518 or email jnewhouse@rvda.org.