Go RVing “Path to Purchase” Webinar Resources


SLIDE DECK         VIDEO
 
Tim Reimer and Angie Pitts of the global market research firm IPSOS conducted this groundbreaking Path to Purchase study for Go RVing which reviews the purchase journey for both first-time and repeat RV buyers.

The material covers areas of the journey that have the most impact on the buying experience, emphasize the moments that matter along path to purchase, and detail where dealers play a fundamental role in the customer’s decision to buy . . . or not to buy an RV.