F&I Leader Helps Dealers Improve Department Competence During Convention/Expo F&I Workshop

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(Fairfax, VA) – Myril Shaw, chief operating officer of Dealer Profit Services, will lead a workshop on using a well-known behavioral model in psychology to improve F&I performance from mediocre to magnificent in ways that are measurable, replicable, and that drive continual improvement in the F&I track at the 2021 RV Dealers Convention/Expo. The convention/expo will take place Nov. 8-12, 2021, at Paris Las Vegas.

“From Meh to Magnifique – Driving F&I Performance Excellence and Continual Improvement by Achieving Unconscious Competence” takes place Thursday, November 11 from 4:30 p.m. - 5:30 p.m. This workshop will show attendees how to lead their F&I departments to continuous levels of improved competence.

The learning objectives for this session include:

  • A full understanding of the key metrics used to accurately measure F&I performance.
  • The steps required to implement and measure a continual improvement process.
  • Knowledge of the performance targets required for F&I excellence.


The RVDA Convention/Expo Committee is working to provide a variety of workshops and networking events that will aid dealers in building on an expanding market and interest in RVs and RV travel. The convention/expo is sponsored by RVDA, the National RV Dealers Association, RVDA of Canada, and the Mike Molino RV Learning Center.

Companies interested in partnership, sponsorship, exhibiting, and Vendor Training +Plus can contact Julie Newhouse at jnewhouse@rvda.org.

Visit www.rvda.org/convention for regular updates as the convention approaches. You can also get convention updates on LinkedIn, Twitter, and Facebook by following #RVDAConEx.