2021 Go RVing Dealer Tie-in Program Launches


(Fairfax, VA) The Go RVing Dealer Tie-In Program has been revamped for 2021 and allows dealers to leverage the power of the national advertising and promotion campaign at the local level.

With the theme “Go On a Real Vacation,” Go RVing’s multi-media marketing campaign is geared toward outdoor enthusiasts with children in the home who are looking for vacation alternatives.

In the industry-only section of the new Go RVing website, dealers can download royalty-free photos, visuals, artwork for dealer websites, digital promotions, and other marketing needs. Among the photos are shots of the interiors of RVs. Go RVing research has found that many potential consumers have never seen the interior of an RV, so these images offer them an opportunity to see what a layout looks like.

“Using the online portal, participating dealers can access consumer leads and marketing material for the new campaign,” said RVDA President Phil Ingrassia.  “The new image library has significantly increased functionality and allows users to preview the images before downloading, along with the ability to filter images by RV type, location, and lifestyle shots.”

A new Google Analytics dashboard provides high-level information about user behavior on the site. Industry personnel can see the most popular pages, top results of the find my RV quiz, search terms driving site traffic, and from where traffic is coming.

The cost to sign up for the optional Go RVing Dealer program is $250. Click here to register and for more information.

The Go RVing program is the consumer-facing voice of the RV industry with a mission to inspire potential RVers, spark curiosity, and raise awareness about the benefits and accessibility of RVing through rich, authentic, and diverse storytelling.

To sign up, visit www.rvda.org, email Chuck Boyd at cboyd@rvda.org, or call him at (703) 591-7130 x113.