Marketing Duo to Advise on Reaching New Customers During Convention/Expo Workshop


(Fairfax, VA) – A pair of leaders from Constellation Dealership Group will host a workshop on reaching the next generation of buyers in the digital marketing track at the 2021 RV Dealers Convention/Expo. The convention/expo will take place Nov. 8-12, 2021, at Paris Las Vegas.

Sara McGuire is content marketing manager and Kseniya Savelyeva is chief marketing officer with Constellation.

“To Infinity and Beyond: Marketing to the Next Generation of RV Buyers” takes place Thursday, November 11 from 9:00 a.m. - 10:00 a.m. This workshop will show attendees how to market to a new generation that has its own ideas about how things should work.

The learning objectives for this session include:

  • What Millennials and Gen Z consumers care about when shopping for RVs.
  • Practical, manageable tips for maintaining a strong online presence.
  • How to translate traditional customer service into modern communication loops.

The RVDA Convention/Expo Committee is working to provide a variety of workshops and networking events that will aid dealers in building on an expanding market and interest in RVs and RV travel. The convention/expo is sponsored by RVDA, the National RV Dealers Association, RVDA of Canada, and the Mike Molino RV Learning Center.

Companies interested in partnership, sponsorship, exhibiting, and Vendor Training +Plus can contact Julie Newhouse at

Visit for regular updates as the convention approaches. You can also get convention updates on LinkedIn, Twitter, and Facebook by following #RVDAConEx.