Four Convention/Expo Sessions will Feature Trader Interactive Experts

All four sessions will be recorded & available for on-demand viewing


“2021 RV Trends to Watch: Business Impacts & How to Prepare”
Presented by Jason Groesser from 3:30 - 4:15 p.m. ET on Nov. 10
 
Amid global recession worries, what can our industry expect for 2021 and how can we prepare to be ahead of the curve? Groesser will use data and trends collected from millions of real RV consumers to aid dealers in making more informed decisions for their 2021 strategies.
 
Dealers will learn:
  • The economic impacts facing dealers in the coming year
  • Data on RV consumer search trends, buying habits, communication expectations
  • trategies to increase and optimize market share
 
“Level Up: 7 Digital Tactics to Immediately Elevate Your Brand & Drive More Visitors to Your Dealership”
Presented by Simon Heseltine from 11:00 – 11:45 a.m. ET on Nov. 13
 
This session examines the importance of presenting a good website experience when attempting to get consumers to follow through by visiting a dealership. The digital presence reaches a broader audience, creates a user-friendly experience, and cultivates repeat visitors. The seminar covers basics such as online listings, optimizing website and social media performance, and then talks about SEO, SEM, and retargeting.
 
Dealers will learn:
  • 7 real takeaways to help elevate your online presence
  • What is currently keeping your site from reaching that next level
  • Which benchmarks measure the success of your campaigns

“Influencing the RV Consumer Path to Purchase”
Presented by Paige Bouma from 2:15 – 3:00 p.m. ET on November 16
 
The average consumer consults 24 touch points in their path to purchase, and 19 of those are digital. In this presentation, Bouma will begin by focusing on those 19 digital touch points and help dealers learn the online tactics that will influence and engage their next RV lead.
 
Dealers will learn:
  • Top performing marketing channels for the RV dealer
  • Key methods for driving brand awareness beyond your dealership or website
  • New and emerging trends in marketing and how or if you should leverage them
  • The importance of leveraging data to optimize advertising spend
 
“Take Advantage of the New Normal: Marketing Tactics to Optimize your Rental Income”
Presented by Paige Bouma from 1:00 – 1:45 p.m. on Nov. 20
 
Whether you are a seasoned RV rental dealer who is familiar with the platform, or someone looking to break into the RV rental market, this session has information for everyone. The presentation will open with exclusive data on the RV renters’ demographics, shopping habits, and preferences.
 
Dealers will learn:
  • The key buying habits and experience preferences of RV renters
  • How to use consumer buying habits to better influence their digital marketing strategy
  • How to sell an experience, not an RV rental
 
ABOUT THE SPEAKERS
 

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Executive Vice President of Sales and Operations for Trader Interactive, Paige Bouma brings nearly 15 years of experience in powersports and RV advertising media. With extensive experience in digital advertising, large-scale partnerships, customer service, and dealership consultation - Bouma has proven to be an exceptional leader within these industries. Her professional and personal passion for the RV industry, combined with her years of experience, has allowed her to consistently develop comprehensive digital advertising solutions that meet the needs of RV dealers of all sizes across the nation.
 
 
 
 
 

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Jason Groesser is the Vice President of Analytics and Data Strategy at Trader Interactive based in Norfolk, VA. His teams are responsible for the strategy, visualizations, and analysis across the data assets of TI.  The team powers the outwardly facing reporting, field sales consulting tools, and the development of demand and pricing tools.  Jason has also developed analytics and consulting teams that have driven customer value and revenue growth leveraging data assets at both Autotrader and then at Truecar over the last 10+ years.  Jason is a frequent speaker at conferences around the nation on a variety of data applications and online analytics. He received a B.S. Business Management from Georgia Tech.


 

 
 

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Simon Heseltine is the Vice President of Audience Growth at Trader Interactive. Simon has worked in-house at Hewlett Packard Enterprise and led award winning teams at ForRent and AOL, specifically 135 sites including AOL Autos, and Autoblog. Simon taught digital marketing for 5 years at Georgetown University, and was on the board of SEMPO for 4 years. Simon is a frequent speaker/trainer/moderator at conferences around the world on a variety of online marketing topics. He is currently featured on the list of the top 140 SEO experts in 2019 by SearchEngineJournal. 

 
 
 
Most sessions and all virtual booths from the Convention/Expo will remain online for later access through Jan. 31, 2021.

Follow the convention on social media using #RVDAConEx. Visit www.rvda.org/convention for more information. Convention registration is priced to make it affordable, with discounts for multiple attendees from the same dealership. To register, click here.