Digital Marketing Education Available 24/7 through RVDA Convention/Expo Platform

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(Fairfax, VA) – The RV Dealers Virtual Convention/Expo features several education sessions focused on growing your business through digital marketing. If you didn’t have the opportunity to attend the live portion of the event, there’s still time to view class-leading, on-demand education workshops through January 31, 2021.

“In these unfamiliar times, the virtual convention expo provided invaluable - and actionable - information to plan and forecast for next year,” said Tim O'Brien, owner/partner of Circle K RV.

Between education seminars and Vendor Training +Plus sessions, there are 60 on-demand workshops covering all aspects of dealership operations. The virtual convention/expo gives dealers a cost-effective way to provide professional development to new and experienced employees.

Some of the on-demand digital marketing education workshops are:

Education

All PR is Local: Using Community Influencers to Grow Your Business
Courtney Bias, Director, Strategic Marketing & Communications, Go RVing
Karen Redfern, Vice President, Brand Marketing & Communications, Go RVing
Go RVing has reached millions of prospective and current RV owners through its extensive social influencer program. Learn how to identify potential social media allies in your community that can help you reach more qualified customers, create general local PR, and raise your dealership’s profile.

Level Up: 7 Digital Tactics to Immediately Elevate Your Brand & Drive More Visitors to Your Dealership
Simon Heseltine, Vice President of Audience Growth, Trader Interactive
If a consumer has a pleasant experience on your website, they are that much more likely to follow through to walking in your front door. So as a dealer, how do you ensure that your digital presence reaches a broader audience, creates a user-friendly experience, and cultivates repeat visitors? This session offers the seven digital tactics needed to elevate a dealership's online presence.

New Google Ads Targeting Restrictions: What You Need to Know
Betsy Sprenkle, Creative Content Strategist, 9Clouds
Matt Stoffel, Sales and Outreach Manager, 9Clouds
Google will restrict ad targeting capabilities for RV dealers and other industries. While these changes may throw some digital ad campaigns for a loop, dealers can stay ahead of the curve. Learn what these changes are, why they are happening, and how dealers can maintain strong results with their Google advertising dollars.

Take Advantage of the New Normal: Marketing Tactics to Optimize Your Rental Income
Paige Bouma, Vice President of Recreational Brands, Trader Interactive
Whether you are a seasoned RV renter who is familiar with the platform, or someone looking to break into the RV rental market, this session is for you. The presentation opens with exclusive data on the RV renters’ demographics, shopping habits and preferences. Dealers will learn how to use consumer buying habits to better influence their digital marketing strategy.

Vendor Training Plus+

How to Use Texting to Double Your Inbound Leads
Trevor Allred, Vice President, Business Development, KENECT
Did you know that 89% of your customers and prospects would rather communicate with you via text message than phone call? Learn how you can attract and convert more customers via text messaging from your website, Google or Facebook, and how to text from an existing business line instead of personal cell phones.

Exhibitor booths remain open for attendees throughout the on-demand portion of the convention/expo, which closes on January 31.

The 2020 virtual convention is presented by RVDA, RVDA of Canada, and the Mike Molino RV Learning Center. Follow the convention on social media using #RVDAConEx.

Visit www.rvda.org/convention for more information. Convention registration is priced to make it affordable with discounts for multiple attendees from the same dealership. To register, click here.