Utilizing Influencers
as a Powerful Tool is Focus of RVDA Convention/Expo Session
(Fairfax, VA) Keryn
Lynn, president of MKM Advertising/Boat & RV, will host “The Influencer
Equation: Smarter Partnerships for Dealership Visibility” from 4 to 5 p.m. on
Thursday, Nov. 13, during the 2025 RV Dealers Convention/Expo.
Finding the
right partners to help promote an RV dealership can be challenging but also
rewarding for the fortunes of the business. Lynn will explore how to find the right
partners, set expectations, and turn one piece of content into a long-tail
marketing asset.
Learning outcomes for this session:
- How to structure campaigns that deliver ROI – not just reach.
- How to repurpose influencer content for long-term use in ads, social, and email.
- How to identify, vet, and partner with local influencers who align with their brand.
About the RV Dealers Convention/Expo
The convention
allows North America’s top dealership personnel to forge valuable connections
with peers, industry leaders, and potential business partners in the Expo.
Dealership professionals can expand their network and gain insights from the
best in the RV industry.
The
dealer-organized RVDA Convention will provide an in-depth look into the current
sales landscape. Attendees will have access to valuable resources to optimize
all departments within a dealership, including fixed operations.
To register for
the 2025 RV Dealers Convention/Expo click here. Regular updates
will be posted on the convention website, Facebook, Instagram, LinkedIn, and
X.
The Convention/Expo will take place Nov.
10-14, 2025, at Paris Las Vegas and is sponsored by RVDA of U.S., RVDA of
Canada, and the Mike Molino RV Learning Center.
Companies
interested in partnership or sponsorship opportunities can contact Julie
Newhouse at (703) 364-5518 or email [email protected].