Branding Your F&I Department Experience to All Generations
Wednesday, November 13
3:15 - 4:15 p.m.
, Brown and Brown Insurance
We will develop a branded F&I experience for your dealerships clientele that shows you are electronic savvy but doesn’t lose the identity of your dealership that has taken many years to develop and perfect. During this walk through the modern F&I process, we will look at procedures on, during and after the day of delivery that maximizes F&I income and creates awareness on how protecting your RV is still the focus of and core concept of your F&I department without losing the identity of your dealership in the process.
During this workshop, attendees will learn:
- Ways of aligning F&I’s branding with the branding of your dealership
- Communication skills through various formats including phone, cell phone, internet, texting and imessage
- How to introduce CRM reporting to the F&I process and a follow up method after the sale that produces rewarding results