Rich DeLancey

Dealership Toolkit / Level 5

Rich DeLancey is the Co-Founder & CEO of The Dealership Toolkit, Consultant to Level 5 and technology developer and digital advertising specialist. Rich's mission is to develop new technology and strategies that will make the sales and service departments in RV, Marine and Powersports dealerships more efficient and profitable. As a founding member of Level 5, Rich has worked with over 300 dealerships in the United States and Canada, including 4 of the top 5 highest volume RV dealerships in the United States and 33 RV Business Top 50 award winners. DeLancey has over 25 years of sales experience across traditional and digital mediums. Rich has spoken for many renowned organizations such as NADA, Digital Dealer, NIADA, AutoCon, RVDA, MRAA, MDCE, National Association of Broadcasters and the Radio Advertising Bureau.

Mining the Gold out of Retail Registration Data

Thursday, November 14
3:15 - 4:15 p.m.

Rich DeLancey, Dealership Toolkit/Level 5 and Scott Stropkai, Statistical Surveys

While we like to think we could sell everyone a camper that is not just the case. In every dealer’s marketplace there are fertile RV loving zip codes along deserts of RV apathy. The trick is to learn which zips are which. This fast pace presentation will help you find the gold in your market using the power of retail RV registration data.  Your BDC will benefit from knowing where to dig in and where to let it go. 

During this workshop, attendees will learn:
  • The latest digital marketing trends
  • How to use retail sales data to enhance your marketing
  • Techniques for powering up your BDCs with retail data knowledge