Mining the Gold out of Retail Registration Data
Thursday, November 14
3:15 - 4:15 p.m.
Rich DeLancey, Dealership Toolkit/Level 5 and
Scott Stropkai, Statistical Surveys
While we like to think we could sell everyone a camper that is not just the case. In every dealer’s marketplace there are fertile RV loving zip codes along deserts of RV apathy. The trick is to learn which zips are which. This fast pace presentation will help you find the gold in your market using the power of retail RV registration data. Your BDC will benefit from knowing where to dig in and where to let it go.
During this workshop, attendees will learn:
- The latest digital marketing trends
- How to use retail sales data to enhance your marketing
- Techniques for powering up your BDCs with retail data knowledge