Part 1: New Go RVing Demographic Profile

RV Owners Are Younger and Using Their RVs More

Edited by RVDA Staff

The Go RVing 2025 RV Owner Demographic Profile and Industry Insights delves into the evolving landscape of RV ownership in the United States.

The study, conducted by the international research firm IPSOS, offers a comprehensive analysis of current and former RV owners, as well as those intending to purchase an RV in the future. The report aims to provide insights into the demographics, usage habits, and motivations of these groups, with a particular focus on identifying key trends and opportunities for the RV industry.

Evolving Demographics

The profile of RV owners is undergoing a transformation, with a notable increase in younger owners compared to previous years. This trend is particularly evident among first-time owners and families with children under 18.

The median age of RV owners has declined from 53 in 2021 to 49 in 2025, with 46 percent of owners now falling within the 35-54 age range. Additionally, there has been a notable increase in first-time owners, who now comprise 36 percent of all RV owners.

Increased Usage

The median number of days an RV is used per year has increased to 30, a 50percent increase over the 20 days of usage from the 2021 study. This suggests a deepening engagement with the RV lifestyle and a greater appreciation for the experiences it offers.

Intender Profile



The report also sheds light on the characteristics of those intending to purchase an RV in the next five years. This group, referred to as "intenders," is even more diverse than current RV owners, with a higher proportion of younger individuals and families.

Currently, 8.1 million American households own an RV, however the report shows 16.9 million households express a strong interest in purchasing an RV within the next five years, representing a substantial opportunity for industry growth. This indicates a promising future for the RV industry, with a growing pool of potential customers who are eager to embrace the RV lifestyle.

Purchasing Behavior and Financial Considerations

The way RVs are purchased and financed is also evolving. More than 7 out of 10 buyers opt for new RVs and 94 percent of transactions still occur in person, despite the growing prevalence of digital resources in the research phase. When it comes to financing, 45 percent of owners pay in cash, while others utilize dealer financing (27 percent) or private financing (20 percent).

In the study, 64 percent of current owners report having at least one prior RV. That number is higher among towable owners (65 percent) compared to 58 percent for motorhome owners.

Despite the high level of investment, RVs are typically replaced every 2-5 years (62 percent), particularly among motorhome owners at 71 percent during that time frame compared with 62 percent for towable owners.



RVDA sent members a link to the executive summary and the full report (password required) last month. For more information, send an email to [email protected].