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Current Issue of RV Executive Today

Table of Contents
 10   Getting Social Media Influencers to Market Your Dealership    
Let influential people with big followings on social media help spread the word about your dealership. Here’s how to find the right influencers and pitch deals that benefit both sides.
14   7 Key Elements of an Effective Social Media Strategy
Is the last video on your YouTube channel from six months ago? When was the last time you tweeted? Use this handy outline to keep you on track with social media.    
20   When Your Customers Complain, Ask for Their Business  
Handling complaints effectively doesn’t mean just compensating customers for the immediate problem. It means satisfying them so that they want to come back.   
25   The 100% Solution for Effective F&I Turnover 
A dealership customer who was never offered an extended warranty sued the dealership after having an expensive mechanical failure—and won. Read this cautionary tale about why F&I products must always be offered.  
26   10 Things That Keep Techs from Turning Wrenches  
Here are tips for attacking the biggest time wasters in the back end. 

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