May 2016 Issue of RV Executive Today

Table of Contents

10    Selling the Service Side of Your Business           

Service writers play a major role in your dealership’s reputation and profitability. To sell more service, they need to understand some differences between how men and women approach getting their RVs repaired.
The 10-step Script for Service Excellence      
Use this script to ensure that all customers are treated like royalty in your service department.        

12       Preparing Your Dealership for Digital Consumers   
Does your dealership provide customers with the kind of digital experience they’ve come to expect from other businesses? Here’s a checklist to find out.
14    Consumer Education: How to Prevent an RV from Becoming a Giant Lawn Ornament
RV buyers retain only so much information from the delivery walk-through. What happens when they get home and can’t remember how to operate the slide out?       

16    Senators Urge HUD to Adopt RV Definition 
Senators from Indiana, Ohio, and Michigan told HUD that its plan to redefine RVs has broad support and should be adopted “without inappropriate regulation of fifth wheel or other RVs.”

18      RVDA Members Provide Units for Go RVing Display at LPGA Events   
Thousands of golf fans toured a variety of RVs that were on display at tournaments this spring. Go RVing’s displays also featured miniature golf, autograph sessions with LPGA tour pros, Go RVing golf towel giveaways, and other goodies.

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Other Issues

  • September 2017 

    Quarterly market survey; dealer confidence sets new all-time high; planning your exit from the business; dynamic marketing; effective shop meetings; dealership "face-lifts" that improve sales; overcoming objections; Marty Shea inducted into RV/MH Hal
  • August 2017 

    preview of the 2017 RV Dealers International Convention/Expo; pet peeves of a warranty manager; using social media to sell the RV lifestyle; new developments in digital advertising; choosing an F&I outsource company; interview with Linda Roddy
  • July 2017 

    marketing light-weight towables to Millennials and Generation Xers, finding and grooming a sales manager, common objections, sizzling summer sales, certifications and recertifications, pet peeves of a parts person