March 2016 Issue of RV Executive Today

Table of Contents

10  2016 Looks Good: Dealers Expected to Match Inventory to Retail Demand           

RV dealers believe 2016 will be another good year for them but will be cautious when building inventory.         
12  Total RV Shipments Up 4.9%, Travel Trailers Shoot Past Pre-Recession Levels    
Some 64 percent of the units delivered in 2015 were travel trailers. Class B and C motorhomes also grew robustly.      

14   Power to the People: How Strong Employee Retention Practices Create Value in Your Dealership  
Employee-centered policies don’t have to break the bank to make workers want to stay at your dealership.
16  Proposed HUD Rule Redefining RVs is Critical to the Industry  
The proposal--years in the making--finally brings clarity for manufacturers, dealers, and campground operators.           

18  Ian Isley of Affinity RV Chosen as Spader Scholarship Recipient  
Service manager Ian Isley is the second recipient of a scholarship to attend Spader’s leadership development program.         

20   Ask Jeff: Dealers Who Want to Certify but Don’t Know How to Start  
So you’re ready to start certifying your people? Here’s how to start the process.
22  Go RVing Has Multi-Platform Media Plan in 2016
Three new versions of the popular “Away” ads--including two 30-second television spots and one sixty-second online spot--will feature a female narrator and research showing  80 percent of RV purchase decisions are influenced by women.

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Other Issues

  • September 2017 

    Quarterly market survey; dealer confidence sets new all-time high; planning your exit from the business; dynamic marketing; effective shop meetings; dealership "face-lifts" that improve sales; overcoming objections; Marty Shea inducted into RV/MH Hal
  • August 2017 

    preview of the 2017 RV Dealers International Convention/Expo; pet peeves of a warranty manager; using social media to sell the RV lifestyle; new developments in digital advertising; choosing an F&I outsource company; interview with Linda Roddy
  • July 2017 

    marketing light-weight towables to Millennials and Generation Xers, finding and grooming a sales manager, common objections, sizzling summer sales, certifications and recertifications, pet peeves of a parts person