June 2017 Issue of RV Executive Today

Table of Contents
8   Many Dealership Benchmarks Steady in 2016
RV Executive Today's annual benchmarking section provides data on dealership performance, profitability. 
12  Increase in Revenue from RV Rentals Fuels Fleet Expansion This Spring
The majority of dealers with rental operations report double-digit revenue increases, satisfaction with profit margins, and larger fleets.

14   What's it Worth to You? 
NADAguides' Lenny Sims discusses what variables go into his valuations for used RVs.
18   Dealers Expect Solid Sales Growth in 2017                 
Dealer confidence remains at an all-time high as their sales increase eight to 10 percent, according to the latest quarterly market survey by Robert W. Baird & Co.

20   Independent Agent Says XtraRide Service Agreement is "Superior" in Handling Claims    
Tim Umstead, co-owner of TruMark Dealer Services, gives Protective's product high marks for providing the most comprehensive coverage and handling claims in a way that makes customers, dealers, and agents happy.     

Click image for PDF

Other Issues

  • September 2017 

    Quarterly market survey; dealer confidence sets new all-time high; planning your exit from the business; dynamic marketing; effective shop meetings; dealership "face-lifts" that improve sales; overcoming objections; Marty Shea inducted into RV/MH Hal
  • August 2017 

    preview of the 2017 RV Dealers International Convention/Expo; pet peeves of a warranty manager; using social media to sell the RV lifestyle; new developments in digital advertising; choosing an F&I outsource company; interview with Linda Roddy
  • July 2017 

    marketing light-weight towables to Millennials and Generation Xers, finding and grooming a sales manager, common objections, sizzling summer sales, certifications and recertifications, pet peeves of a parts person