June 2016 Issue of RV Executive Today

Table of Contents

10    Benchmarking: Dealer Financials Are Showing Healthy Trends              

Net profit at the average RV dealership continued on an upward trend in 2015, according to RVDA's annual benchmarking study.
RV Rental Revenue Jumps Again      
RVDA’s annual survey shows RV rental revenue continues to climb, and dealers are planning to add units to their fleets.         

14      Dear National Park Service: Happy 100th!    
People in the RV industry have a special affinity for the national parks. Enjoy this celebration of some of America’s most beautiful places.  
17    Feds will Measure Outdoor Rec Industry’s Impact on U.S. Economy for First Time
Did you know that Americans spend almost as much for outdoor recreation as they do for pharmaceuticals and motor vehicles combined? Neither did Congress. Secretary of the Interior Sally Jewell is determined to let lawmakers in on the secret so they’ll be more likely to fund the national park system adequately.         

20    Hiring Helps: Find Better Employees With Better Hiring Techniques  
Here are improved interview questions that will get you better information from job candidates, plus  tips on hiring etiquette.

22      State, Federal Regulators Take Aim at Dealership Payment Packing     
Four New York auto dealership groups will return nearly $2 million in restitution and pay hefty fines for adding aftermarket products into sales contracts without telling customers.

24      Solid Springtime Growth in Towable Sales
RVDA’s quarterly market survey showed growth in towable sales, muted motorhomes sales, and dealer optimism about the immediate future.

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Other Issues

  • September 2017 

    Quarterly market survey; dealer confidence sets new all-time high; planning your exit from the business; dynamic marketing; effective shop meetings; dealership "face-lifts" that improve sales; overcoming objections; Marty Shea inducted into RV/MH Hal
  • August 2017 

    preview of the 2017 RV Dealers International Convention/Expo; pet peeves of a warranty manager; using social media to sell the RV lifestyle; new developments in digital advertising; choosing an F&I outsource company; interview with Linda Roddy
  • July 2017 

    marketing light-weight towables to Millennials and Generation Xers, finding and grooming a sales manager, common objections, sizzling summer sales, certifications and recertifications, pet peeves of a parts person