February 2017 Issue of RV Executive Today

Table of Contents
8     It’s Time to Up Your (Customer) Service Game                       

Today’s consumers expect a much higher level of service from the businesses they patronize. Can your dealership employees live up to those expectations? If they don’t have the necessary skills and savvy, it’s time to up their game through training. Here are resources to help increase your staff’s professionalism.
10   Technicians, Here’s How to Earn Certification    
Want to get started today? Here are the basics.    
11     So You’re Certified—How Do You Stay That Way?           
You worked hard to achieve your professional status. Don’t let it expire. It’s not difficult to keep up your certification.           
12   You’re a Member of the Club Now!           
Earning certification comes with an important side benefit-- automatic membership in the Society of Certified RV Professionals. The society provides public recognition of certified individuals and offers them help in maintaining their status.         

14     Automakers Continue Incremental  Updates to Tow Vehicle Fleet
One of the more significant developments in tow vehicles occurs this fall, when Ford Motor Co. starts shipping to dealers its 2018 F-150 pickups with a diesel option. The only other full-size pickup with a diesel option is Fiat Chrysler’s RAM 1500.

    NADAguides.com’s Top Researched RV Brands       
Find out how your brands fared in the latest results from NADAguides.com.  

19       RV Shows Get Off to a Roaring Start   

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Other Issues

  • October 2017 

    Working with social media influencers to market your dealership; elements of effective social media; handling customer complaints; strategies for F&I turnover; attacking time wasters in the service bay
  • September 2017 

    Quarterly market survey; dealer confidence sets new all-time high; planning your exit from the business; dynamic marketing; effective shop meetings; dealership "face-lifts" that improve sales; overcoming objections; Marty Shea inducted into RV/MH Hal
  • August 2017 

    preview of the 2017 RV Dealers International Convention/Expo; pet peeves of a warranty manager; using social media to sell the RV lifestyle; new developments in digital advertising; choosing an F&I outsource company; interview with Linda Roddy