February 2016 Issue of RV Executive Today

Table of Contents

10  Gearing Up for Opportunity           

The RV industry is back, sales are booming, and customers are ready to buy. Is your staff ready to seize the opportunity? Give them the tools they need to succeed.         
12  New Website for RV Techs Is a Hit    
Have you visited www.RVTechnicianToday.com yet? It's the RV Learning Center's new online resource for service professionals. Find the most recent recalls, how-to repair articles, and more.      

14   2016 Show Season Starts off in High Gear  
Low gas prices are boosting sales at some exhibiting dealerships and, as one show director says, "It's a really good time to be in the RV industry."    

16  Asian Automakers Eying the RV Tow Vehicle Sector 
Honda and Nissan aren't gunning for domination of the lucrative tow-vehicle market--they're just hoping for a small slice of it. Both automakers introduced new pickup models at the North American International Car Show in Detroit last month.          

18  FTC Kicks the Tires on Motor Vehicle Retailing 
The agency has renewed its scrutiny of the franchise system, holding a recent hearing on whether state franchise laws help or hurt consumers.         

20    Certified Parts Manager Is Honored for His Service 
For parts manager David Smith of All Seasons RV in Yuba City, CA, training his staff for certification is just part of the job.     

21  CEUs: The Key to Keeping Your Certification
If you're a certified technician or fixed-ops manager/specialist, you need continuing education units to maintain your status. Here's where you can find them.

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Other Issues

  • September 2017 

    Quarterly market survey; dealer confidence sets new all-time high; planning your exit from the business; dynamic marketing; effective shop meetings; dealership "face-lifts" that improve sales; overcoming objections; Marty Shea inducted into RV/MH Hal
  • August 2017 

    preview of the 2017 RV Dealers International Convention/Expo; pet peeves of a warranty manager; using social media to sell the RV lifestyle; new developments in digital advertising; choosing an F&I outsource company; interview with Linda Roddy
  • July 2017 

    marketing light-weight towables to Millennials and Generation Xers, finding and grooming a sales manager, common objections, sizzling summer sales, certifications and recertifications, pet peeves of a parts person
  • June 2017 

    Annual benchmarking issue with data on dealership performance and profitability; annual RV rental survey results; latest quarterly market survey by Baird & Co; NADAguides' Lenny Sims discusses valuations for used units; independent agent says XtraRid
  • May 2017 

    The importance of having a mobile-friendly dealership website; tips for getting your emails opened; advertising on social media; dealerships that are moving to the Cloud; choosing the best advertising platform; how to get employees to accept new tech
  • April 2017 

    KOA study shows more Americans are camping; travel trailer sales lead robust market growth; Forest River, Keystone retain top spots in travel trailers, fifth wheels; demand for RV rentals is robust; quarterly list of certified/recertified dealership
  • March 2017 

    Dealer confidence level reaches all-time high; dealers predict sales increase of at least 5%; well-attended retail, wholesale shows suggest another strong year; Lacey Pintado of Coach-Net is recognized by Society of Certified RV Professionals; Go RVi
  • February 2017 

    Training resources to improve your employees' professionalism; how to get certified and stay that way; automakers to offer diesel options in popular pickup trucks; top researched RV brands as identified by NADAGuides.com
  • January 2017 

    Go RVing to target three demographic groups in 2017; planning the dealership's marketing strategy with tips from the experts; manufacturers' expansions could create staffing issues; quarterly list of certified and recertified employees; Winnebago's D
  • December 2016 

    RV dealer confidence remains high; meet 2017 RVDA chair Darrel Friesen; latest DSI results show manufacturer performance dipped; 15 manufacturers receive Quality Circle Award; Jeff Hirsch is J.B. Summers Award winner
  • November 2016 

    Win the tech shortage war; former Navy SEAL is fulltime RVer;give new hires what they need to succeed;team building for sales managers; financials in family-run dealerships
  • October 2016 

    Avoiding burnout; ensuring the customer has a good F&I experience;looking beyond the resume to find great hires;how to hold service advisors accountable;sales team building; Society of Certified RV Professionals list of recently certified and recerti