December 2016 Issue of RV Executive Today

Table of Contents

10   RV Dealers’ Confidence Remains High Heading into the Off Season                     

Towable sales growth in the four to six percent range and healthy inventory turn rates made for strong dealer confidence at the end of the year.  

12   Meet 2017 RVDA Chairman Darrel Friesen   
The Yuba City, CA, dealer says finding a solution to the parts issue, addressing the effects of industry consolidation, and improving warranty reimbursement are some of the items on his plate for the coming year.    
16    DSI Survey Results: Manufacturer Performance Dipped Industry Wide in 2016        
Motorhome and towable manufacturers’ performance either slipped or remained flat, according to dealers who participated in RVDA’s annual survey.          
18  15 Manufacturers Receive RVDA’s Quality Circle Award         
These companies were honored for their high-level performance in reliability/quality, parts, warranty, and sales.         

26    Jeff Hirsch of Campers Inn Receives 2016 James B. Summers Award        
Hirsch, RVDA’s longest serving chairman of the board, takes home the association’s top honor.

    RVDA Chairman Honors Four with Service Awards at Annual Meeting      
2016 chair Brian Wilkins thanked two dealers and two industry partners for their work on behalf of the industry.   

20-21  Highlights from the 2016 RV Dealers International Convention/Expo

22        RV Business Announces Top 50 Dealer Award Recipients

       Society of Certified RV Professionals Honors 5 Dealership Employees

         Click image for PDF

Other Issues

  • October 2017 

    Working with social media influencers to market your dealership; elements of effective social media; handling customer complaints; strategies for F&I turnover; attacking time wasters in the service bay
  • September 2017 

    Quarterly market survey; dealer confidence sets new all-time high; planning your exit from the business; dynamic marketing; effective shop meetings; dealership "face-lifts" that improve sales; overcoming objections; Marty Shea inducted into RV/MH Hal
  • August 2017 

    preview of the 2017 RV Dealers International Convention/Expo; pet peeves of a warranty manager; using social media to sell the RV lifestyle; new developments in digital advertising; choosing an F&I outsource company; interview with Linda Roddy