April 2017 Issue of RV Executive Today

Table of Contents
10   Latest KOA Camping Report is Breath of Fresh Air                          

More Americans are camping--and for longer periods of time--according to KOA's annual study. Millennials and Gen Xers are now the largest demographic groups, but even Generation Z teenagers are enthusiastic about camping. Also: A closer look at RV camping.
14   Travel Trailer Sales Jump 16% in 2016, Surpass 240,000 Units       
Almost all segments of the RV market grew, but travel trailer sales hit it out of the park.    
15     Jay Flight Still Tops in Travel Trailers             
Find out which other brands dominated their markets in this annual report.            
16   Forest River, Keystone Keep Their Number One Positions in Travel Trailers, Fifth Wheels            
Forest River sold a quarter of all travel trailers last year, and Keystone sold slightly less than a quarter of all fifth wheels.            

18     RV Rentals--An Overlooked Opportunity? 
Rental operations are scrambling to keep up with consumer demand, but some dealers remain on the sidelines. Also: Tips for getting started, plus how to cater to international visitors.  

    Certifiably Professional: A Quarterly Update of Who Earned Certification/Recertification         
Here's the latest list of dealership employees to be recognized by the Society of Certified RV Professionals.     

20   RV Dealer Mark Bretz is SBA's Montana Small Business Person of the Year
25   Profile of Certified Parts Manager Allen Cockcroft    

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Other Issues

  • October 2017 

    Working with social media influencers to market your dealership; elements of effective social media; handling customer complaints; strategies for F&I turnover; attacking time wasters in the service bay
  • September 2017 

    Quarterly market survey; dealer confidence sets new all-time high; planning your exit from the business; dynamic marketing; effective shop meetings; dealership "face-lifts" that improve sales; overcoming objections; Marty Shea inducted into RV/MH Hal
  • August 2017 

    preview of the 2017 RV Dealers International Convention/Expo; pet peeves of a warranty manager; using social media to sell the RV lifestyle; new developments in digital advertising; choosing an F&I outsource company; interview with Linda Roddy