Table of Contents
10 Go RVing's 2015 Promotion Cycle
Go RVing is expanding into Video on Demand (VOD) advertising to reach the growing number of consumers who watch TV through sites like Hulu.
12 2014 Travel Trailer Sales Surpass 2007 Level
Sales of travel trailers--the most popular RV category--exceeded the sales peak set in 2007. Fifth wheel sales also grew solidly last year but are still below the sales peak set in 2006.
14 Forest River Increases its Lead in Travel Trailer Market Share
Forest River captured a quarter of the travel trailer market in 2014, while Keystone remained the leader in fifth wheel market share.
16 2015 RV Rental Market Starts Strong
Some rental dealers are expecting a blockbuster year and say their early reservation rates are twice as high as this time last year.
18 4 Myths of Recreational Financing
It's the F&I manager's job to debunk these common myths and ensure customers understand how RV financing works.
23 Dancing with Warranties
Dealerships are at constant risk of attracting lawsuits. You can limit your exposure by inserting these clauses into your purchase agreement.
24 Getting the Most from RV Show Leads
Get the maximum return on the time and effort you spend participating in RV shows with this comprehensive before-during-and-after strategy.