April 2022 Issue of RV Executive Today


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Table of Contents

10 Market Share Data for Motorhomes and Towables, 2021
With data provided by RVDA endorsed provider Statistical Surveys Inc., we compare 2020 vs. 2021 market shares for travel trailers, fifth wheels, folding campers, and Class A, B, and C motorhomes.

12 Emphasis on Financial Products Is Vital
In this Q&A, we examine why the F&I portion of the industry – while still offering a nice profit center for dealers – hasn’t seen quite the same kind of growth in its sales when compared to the sales of new units.

16 Bringing Them into the Fold: An Investigation into Successful Employee Onboarding
The desired outcome of an effective onboarding process is that the employee feels welcomed, comfortable, valued, and productive. KPA’s Toby Graham will drill down into each of the evaluation criteria and give readers ideas on improving their onboarding process.

20 A Step Beyond Security
Canadian company KYCS Global – short for Keep Your Community Safe – has just the solution for any dealer who would like a little more security on their lot.

23 2022 RVRA Rental Guidance & RVRA Survey Underway
Complete the RVRA survey today!  Looking ahead to 2022, 70 percent of rental dealers think the average length of rental contracts will stay the same, 24 percent believe rentals will be for longer time periods, and only five percent think they will be shorter.

24 If You’re a Hammer, Everything’s a Nail
When you ask a question of someone at the dealership, consider the source, when you listen to the answer. What is their perspective on providing you with the information? Does this person have a wide scope or a narrow one? Are they considering all the angles? Or, could they be a hammer, looking for a nail?

 

ALSO:
26 Latest Data on RV Customer Satisfaction with Dealership Sales and Service Performance
28 RVWA Announces Fall Education Symposium
29 Go RVing Announces Experiential Events
30 Blue Wave Blues, Part 1
35 RVDA Board Reviews Convention/Expo Planning, RECT Progress