April 2021 Issue of RV Executive Today


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10 New Crop of Buyers Open the Door for F&I Success

First-time buyers have a desire for more peace of mind and less of a heart for risk than previous generations. Dealers who wisely market F&I products to this group can find a solid profit center

12 F&I Compliance – More Important Than Ever

Compliance documents, continuous training, OFAC vs. FINCEN 8300, and shredding are important aspects of remaining compliant. Compliance does not just happen, and it is not a single event - it is a process that is ongoing and never-ending.

16 If You Want to Fix Your Service Department, Start with Your Parts Department

Mark Sheffield of Spader Business Management details how the largest gains in service efficiency are to be found by improving the support mechanisms that surround technicians.

20 RVRA Survey Underway

RVRA is now conducting a survey of RV rental businesses to gauge the current state of the rental market in terms of fleet size and makeup, consumer preferences, and the impact of peer-to-peer rentals. The response deadline is May 4.

26 Marketing Tactics to Optimize Rental Income in Post-Pandemic “New Normal”

Studies show that RV renters feel more comfortable working with a dealer rather than a private individual. This relationship can set up future sales opportunities.

26 Forest River Gains Travel Trailer Market Share, Keystone Stays Atop in Fifth Wheels

Forest River expands market share lead in the RV industry’s highest-volume product category in 2020.

28 New Go RVing Demographic Profile Study Provides Insights Into Changing RV Consumers

Released last month, this study provides insight into the purchasing patterns and intentions of prospective and current RV owners. It can help dealers more effectively target promotional and advertising efforts in their market areas.

34 Winnebago Partners with NPF to Support Service Corps Programs

Foundation provides young people with hands-on work experience in America’s national parks.  It also provides support for NPF’s Open OutDoors for Kids program.



ALSO
32 Is Your F&I Compliance “Toast?”
35 Is Your F&I a Profit Machine?