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Current Issue of RV Executive Today

Table of Contents

10   RV Trends: Dealers Say Towable Inventory Is Too High
Half of dealers in the latest quarterly market survey say their towable inventories are too high, reflecting a sales slowdown during the early summer period.

12   The Digital Lead: Speed Up the Response, Slow Down the Process
Most dealerships have a multi-step sales process.  The sales staff is trained to slow the process down with onsite customers-- why should an Internet lead be any different?

12   The Auto-Response--Friend or Foe?
If your dealership must use them, make sure it’s using them correctly.

14   Dealers Face Individual Liability as FTC Targets Financing Violations
The FTC is aggressively targeting certain financing and advertising violations for the first time and is suing not only dealerships but also dealers themselves.  Some of the violations involved dealerships that inflated customers’ incomes and down payments to get deals funded by lenders.

16   Find Out Why Early Convention Registration Is 20% Higher
There are 37 new workshop speakers, 35 new exhibitors, 36 Vendor Training +Plus sessions, a new Service Center Showcase from NTP-STAGG, and much more in store for the 2018 RV Dealers Convention/Expo in November.  Here’s why you, too, should be there. 

24   Overcoming Their Objections
If you know that customer resistance is inevitable, why not prepare for it? Here are the most common objections and how to counter them.

26   Chevy Aims to Make Towing Easier and Safer
Chevrolet will outfit certain models of its 2019 Silverado 1500 half-ton pickup with a new camera package that makes it easier for drivers to line up their truck’s hitch with a trailer. The Advanced Trailering System also lets drivers monitor trailer tire pressure and temperature from inside the cab.

28   Former RVDA Chairman Dan Pearson Inducted Into RV/MH Hall of Fame
28   RVDA Subsidiary RVAC Announces Strategic Partnership for Dealership Financial Planning 

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