New Go RVing Demographic Profile Study Provides
Insight Into Changing RV Consumers
A new Go RVing RV Owner Demographic Profile Study shows RV ownership at a record high with 11.2 million households owning an RV in 2021—up 62 percent over the 6.9 million households in 2001 and 26 percent higher than the 8.9 million RV-owning households in 2011.
RV travel continues to attract a younger audience with 51 percent of RV owners now under the age of 55, according to the study. A total of 22 percent of RV owners are now between 18-34 years old. The study indicates Millennials and Gen Zers are becoming RVers, with an impressive 84 percent of 18-to-34-year-olds planning to buy another RV in the next five years.
Using data from the study and advances in digital marketing, Go RVing will use the results to continue to reach new buyers and retain current owners. This study provides tremendous insight into the purchasing patterns and intentions of prospective and current owners and can help dealers more effectively target promotional and advertising efforts in their market areas.
The nearly 200-page report is available to RVDA members via PDF at this link, as well as in the Industry Portal on the Go RVing website. To access the study on the industry portal, go to the Advertising Planning tab and then click on the 2021 Go RVing Demographic Profile. The study was conducted by Ipsos, a multinational market research and consulting firm.