Sales Track Workshop to Reveal How Sales and Marketing Alignment
Increases Revenue at RVDA Convention/Expo


(Fairfax, VA) – Kristina Shrider, founder of RVEM Mastermind and head of marketing at Giant Recreation World, will host a workshop regarding the relationship between marketing and sales in the sales track at the 2021 RV Dealers Convention/Expo. The convention/expo will take place Nov. 8-12, 2021, at Paris Las Vegas.

"Marketing and Sales Alignment. Align Your Relationships: It's Good for Your Business" marks Shrider's RVDA Convention/Expo debut on Wednesday, November 10 from 3:15 p.m. – 4:15 p.m. This workshop will look at techniques to prevent a disconnect between the marketing and sales teams when units aren't moving as quickly as dealers would like. Watch a video preview of the session here.

The learning objectives for this session include:

  • Three powerful ways to align marketing and sales better while driving growth.
  • Recourses and winning strategies.
  • Tips for cross-departmental relationships: it's good for business.

The RVDA Convention/Expo Committee is working to provide a variety of workshops and networking events that will aid dealers in building on an expanding market and interest in RVs and RV travel. The convention/expo is sponsored by RVDA, the National RV Dealers Association, RVDA of Canada, and the Mike Molino RV Learning Center.

Companies interested in partnership, sponsorship, exhibiting, and Vendor Training +Plus can contact Julie Newhouse at

Visit for regular updates as the convention approaches. You can also get convention updates on LinkedIn, Twitter, and Facebook by following #RVDAConEx.