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RVDA is Celebrating Fifty Years of Helping Dealers Achieve and Maintain Success!
Virtual RVDA Convention/Expo to Feature Jered Sobel Session on Overcoming Reverse Equity Situations
(Fairfax, VA) The 2020 RV Dealers Virtual Convention/Expo will feature Jered Sobel, vice president of Sobel University, on Tuesday, Nov. 17 from 11:00 a.m. – 11:45 a.m. (Eastern) as he delivers his workshop titled, “Down Payment Cures Reverse Equity.” Sobel’s session will be recorded and available for on-demand viewing.
This seminar will address how to help a customer that is in a significant reverse equity position. Many dealerships find themselves in disputes with customers when determining trade value or pricing to overcome potential reverse equity situations. As a result, customer interactions end when an agreement can’t be made over down payment. This session will equip sales staff and F&I teams with actionable tools to increase profitability.
Attendees of this workshop will learn:
• How to shift the down payment conversation away from an uncomfortable place to allow the customer to put as much down as they comfortably can.
• The two most common types of conventional financing as it pertains to the customer’s ability to get the product they want today.
Many sessions and all virtual booths from the Convention/Expo will remain online for later access through Jan. 31, 2021. Companies interested in partnership, sponsorship, or exhibiting opportunities should contact Julie Newhouse at
Follow the convention on social media using #RVDAConEx. Visit
for more information. Convention registration is priced to make it affordable, with discounts for multiple attendees from the same dealership. To register,
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