RVDA Recognizes Top-Rated Manufacturers in Dealer Satisfaction Index (DSI) Survey
The national RV Dealers Association (RVDA) has recognized 10 manufacturers for earning the highest ratings the 26th annual Dealer Satisfaction Index (DSI) survey.
The towable RV manufacturers/brands receiving awards are (in alphabetical order by manufacturer): Airstream; Cruiser RV; Dutchmen (Aspen Trail and Kodiak); East to West (Alta); Forest River (Flagstaff travel trailers, fifth wheels and Shamrock expandables; Rockwood travel trailers, fifth wheels and Rockwood Roo expandables); Grand Design (Imagine, Momentum, Reflection, Solitude, and Transcend); Palomino (Puma travel trailers and fifth wheels).
The motorized RV manufacturers/product categories receiving awards are (in alphabetical order): Airstream; Coachmen (Galleria, Beyond, and Nova Class Bs); Leisure Travel Vans/Triple E; Newmar; and Tiffin Motorhomes.
The brands/manufacturers earning Quality Circle Awards received at least 15 dealer responses and scored 4.25 or above on a five-point scale in overall dealer satisfaction. Two manufacturers received DSI Honorable Mention awards for getting ratings above 4.25 on a 5-point scale but only 14 dealer responses. They are motorhome builder Pleasure-Way and towable manufacturer Venture RV for its SportTrek, Sonic and Stratus brands.
“The DSI Quality Circle Awards recognize top-rated manufacturers in several important areas of dealer and customer support,” said RVDA Chairman of the Board Chris Andro of Hemlock Hill RV Sales Inc. in Southington, CT. “Thanks to all the dealers who responded to the survey and congratulations to the manufacturers who were recognized this year.”
When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on four core issues:
RVDA received DSI responses from 340 dealership locations in the U.S. and Canada providing a total of 2,164 brand ratings, an average of more than six per dealer. A summary of the DSI survey aggregate results will appear in the December issue of RV Executive Today.