RVDA Recognizes Manufacturers with Dealer Satisfaction Index (DSI) Quality Circle Awards During RV Industry Awards Event


(Fairfax, VA) -- RVDA honored RV brands built by 13 manufacturers with its Quality Circle Award during the RV Industry Awards Celebration on Wednesday, November 29, at the Mercury Ballroom in downtown Louisville, KY.  These brands/manufacturers/product categories received at least 15 dealer responses and scored 4.25 or above on a 5-point scale in overall dealer satisfaction in the association’s 24th Annual Dealer Satisfaction Index (DSI) survey.

“Quality Circle Awards recognize manufacturers that dealers rated the highest in several important areas of dealer and customer support,” said RVDA Chairman of the Board Tim Wegge of Burlington RV Superstore in Sturtevant, WI.  “Their commitment ultimately helps dealers serve their customers with better quality products and aftercare, in turn promoting the growth of the whole industry.”

The towable RV manufacturers/brands receiving awards are (in alphabetical order by manufacturer): Airstream; Forest River (XLR); Grand Design (Imagine, Momentum, Reflection, Solitude); Gulf Stream (Vintage Cruiser/Vista Cruiser); Heartland (North Trail/Wilderness); Keystone (Cougar, X-lite, Springdale/Summerland/Residence); KZ (Spree/Spree Connect/Spree Escape); Lance (Travel Trailers/Toy Haulers, Truck Campers), and Livin’ Lite.

The motorized RV manufacturers/product categories receiving awards are (in alphabetical order): Airstream; Gulf Stream; Leisure Travel Vans/Triple E; Newmar; Pleasure-Way, and Tiffin.

When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on four core issues:

  • Reliability/quality

  • Parts

  • Warranty

  • Sales

The 24th Annual DSI survey was conducted between August and October 2017.  Four hundred and fifty (450) U.S. and Canadian dealers responded to the survey this year and provided 2,590 brand ratings, an average of almost six per dealer.  A summary of the DSI survey aggregate results will appear in the December issue of RV Executive Today.

RVDA is the national association representing RV retailers. The association’s members include RV dealers, RV rental operators, and RV AfterMarket sales and service locations.  RVDA of Canada is a national, volunteer federation of provincial and regional RVDA associations which exists to protect and promote the interests and welfare of RV Dealers across Canada in order to enable the industry to maximize its potential.

Editor’s Note:   RVDA presented the Quality Circle Awards on Wednesday, Nov. 29, at 7:30 p.m. during the RV Industry Awards Celebration in downtown Louisville at the Mercury Ballroom.