The 2017 RV Dealers International Convention will feature Samantha Scott, APR for Social Media/eMarketing Track Workshops

Video Previews Available for all Three Sessions

(Fairfax, VA) Nationally accredited in public relations (APR), Samantha Scott serves as the President (aka Grand Poobah) of Pushing the Envelope, Inc., an award-winning, marketing communication firm. The firm provides strategic communication services, including public relations, branding, marketing, Internet marketing and social media services. She is also a widely sought-after speaker on the topics of digital marketing, social media strategy, public relations and more. Recent speaking engagements include the 2015 RV Dealers International Convention/Expo, American International Motorcycle Expo (AIMExpo), Marine Dealer Conference and Expo, and numerous motorsport 20-groups. Her RVDA speaker page is located on the convention website.

The Social Media/eMarketing track is for dealers who seek to learn what’s hot and what’s not in social media, understand the language of digital analytics, or just be able to follow and make sense of a conversation with your IT vendor or marketing staff. Samantha will host three workshops at this year's convention/expo and they are:

"Social Media for Business Growth: Pick the Right Channels, Develop Leads, and Measure Your Results"

Wednesday, November 8, 3:15-4:15pm

Click here for a video preview of this workshop

During this workshop, attendees will learn:

  • How to identify the most effective channels for your dealership and how to optimize them
  • Specific tips for leveraging the top social media channels of today
  • How to definitively determine the ROI of your efforts on and offline, and in each department

"Marketing for Millennials: The Game Has Changed and So Should Your Methods"

Thursday, November 9, 10:15-11:15am

Click here for a video preview of this workshop

During this workshop, attendees will learn:

  • What makes millennials tick and what distinguishes them from other generations
  • How to best reach and communicate with them
  • How to motivate them

"Do You Know Your Unique Value Proposition? How to Stand Out in a Crowded Market"

Thursday, November 9, 3:15-4:15pm

Click here for a video preview of this workshop

During this workshop, attendees will learn:

  • What a unique value proposition (UVP) or competitive advantage really is
  • How to determine your dealership’s UVP
  • How to apply your UVP to stand out among your competitors and in the minds of consumers

The convention is sponsored by RVDA–The National RV Dealers Association, RVDA of Canada, and the Mike Molino RV Learning Center and each year the Convention Committee focuses on featuring new presenters like Valerie Ziebron to keep the content relevant and fresh for dealers.

The convention will also feature an expo of the RV industry’s top companies offering products and services to help dealers improve profitability. Companies interested in partnership and sponsorship opportunities and exhibitor information can contact Julie Newhouse at (703) 364-5518 or send an e-mail to


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