2020 Go RVing Dealer Tie-in Program
The 2020 Go RVing Dealer Tie-In Program is now available for RV dealers to leverage the power of the national advertising and promotion campaign at the local level.
Focused on family adventure, couples, and millennial travel, Go RVing’s multi-media marketing communications campaign emphasizes the flexibility and affordability of RV travel for today's consumers.
This optional program is an ideal way to bring the Go RVing national campaign into your own advertising and promotion, while providing access to new leads generated by the Go RVing web site.
Here are the highlights:
Go RVing Leads Program and Free Materials for Marketing Needs
Participating dealers will have access to Go RVing's Industry Only site at www.gorving.com which includes:
- 24/7 access to consumer leads generated through Go RVing Website.
- Royalty-free photos, visuals, artwork for dealer websites, digital promotions, and other marketing needs.
Dealers will also receive updated Go RVing promotional materials for display at their dealership, retail shows, and other special events. These materials will be available in the first quarter of 2020.
The cost to sign up for the optional Go RVing Dealer program is $250. For an additional fee, dealers participating in the tie-in program can create custom TV commercials for their local market by obtaining stock footage from the national campaign.
The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers, and campgrounds. Go RVing works to provide the public and media with general information about the benefits of RV travel and camping. The Coalition was formed by representatives of the Recreation Vehicle Industry Association (RVIA), Recreation Vehicle Dealers Association (RVDA), and leading state RV and campground associations to distribute information about the benefits of RV travel and ensure the quality of RV products and services.
Ready to sign up or have any questions? Email Chuck Boyd at firstname.lastname@example.org or call him at (703) 591-7130 x113 or on the RVDA member service hotline (888) 687-7832.