Call for Workshop Proposals 
Opens February 17
Deadline: March 17
Selections Begin April 17

The RVDA Convention/Expo Committee oversees development of the event's non-promotional education program. The program consists of submissions received in response to this Call for Workshop Proposals and committee-developed programming. Instructors that do not respond to this RFP will be contacted only if there is a specific need for their subject matter expertise. NOTE: In addition to responding to this RFP, Exhibitors may purchase a Vendor Training +Plus session. Vendor Training +Plus sessions offer exhibitors the opportunity to discuss and promote their products or services prior to the opening of the expo.


The committee uses an online form portal to gather submissions. We strongly suggest that you draft your responses 'offline' and then copy and paste your text into the portal's online form (Chrome is the preferred browser).The following information will be entered:   
  • Contact information
  • Bio with enough detail that explains why you're an expert on the topic. Include a list of recent speaking engagements. Use a third person perspective. For example, "She has 10 years of experience" vs. "I have 10 years of experience." 
  • Workshop Title. Be certain that a participant can discern the content from the title. 
  • Session Description. Clearly state what will be covered in a 60-minute workshop. To give your proposal proper consideration the committee must have a clear understanding of the intent of workshop and the target audience. Attendees don’t want a 10,000 ft. overview … they want useful, actionable suggestions and “how-to” information they can use as soon as they get back to their store. Please be realistic about what can be provided in a 60-minute session.
  • Learning Objectives. Also referred to as learning outcomes, your three objectives should be 'bullet items' that are brief, clear, and specific statements. These will appear in the onsite program.
  • Track. Select the appropriate track for your workshop. The options are: Parts, Service, Rental Operations, Sales, F&I, Social Media/Emarketing, Dealer/GM, and Compliance. Compliance workshops are the morning of Friday, November 10. 
  • DEMO Video (as a link). You are encouraged to provide a video clip that demonstrates your ability to present and connect with an audience. While not required, the lack of a video may impact whether you are extended an invitation to present. This is especially true of individuals that have not presented recently. NOTE: If you do not have a video hosting platform, consider using Vimeo or YouTube. 
  • PROMO Video (as a link*). This video will help the Committee review your workshop, and if you are selected, used to promote your session. Start the video by introducing yourself with name, title, company, and “I will be presenting at the 2017 RVDA International Convention/Expo.” State the session title and subtitle (if applicable), and three things attendees will learn (the learning outcomes). Use the 60-90 second video to make it clear to potential workshop attendees what they will learn and why they should attend your workshop.
  1. Review the 'HOT TOPICS' identified on this page. You may submit three workshop topics.
  2. Gather the submission components identified above and review the FAQs.
  3. Submit your proposal. Gather all the components before you begin. Your work is NOT saved until you click on the submit button at the end of the online form.

There are always more very positively rated proposals than there are time slots available. The committee's final selections are based on a determination of the best mix of sessions that will create a rich and diverse program that meets the needs of dealership attendees. 

Good luck with your submission and thank you for your interest. Please contact me if you have any questions.

Karin Van Duyse
Chief, Mike Molino RV Learning Center

Hot Topics

If you are not sure about what subject to address, here are a few topics of particular interest to attendees:
  • Understanding, managing and engaging different personality profiles/types
  • Selling and renting off-grid units 
  • Ins and outs of rental insurance for both motorized and towable (U.S. and Canada)
  • Techniques for successful turnovers (sales to F&I)
  • Cash conversions in F&I
  • Selling back-end products to cash customers
  • Explaining your dealership's competitive advantage
  • Tracking lost sales in inventory management
  • What it takes to retain top performing service employees
  • Building relationships across departments
  • Selling and communicating with millennials
  • Recruiting and hiring from other industries
  • Using technology to sell F&I products
  • Advanced topics for the Service Department
  • New ideas and concepts for merchandizing the store
  • Digital marketing tips, tactics and best practices
  • Integrating store and digital experiences
  • Marketing channels: specific ideas with relevant examples
  • Social media, including latest ideas in Internet promotions, advertising, and branding, measuring effectiveness, and increasing ROI
  • Analysis of market trends with guidance on consolidations and online retailers
  • Leadership and management training for department managers: motivating others, goal setting, and leading people
  • Targeted leadership and management development for RV Young Executives
  • 2018 compliance outlook
By no means are you limited to these topics - the Committee welcomes all relevant areas of expertise! 


The Committee's final selections are based on a determination of the best mix of workshops that will create a rich and diverse overall program. The Committee will evaluate workshop submissions on the following criteria: 
  • Is the topic relevant to the selected target audience?
  • Is the session description exciting and dynamic to captivate the audience? Is it realistic for a 60-minute session?
  • Are the objectives well written and clearly state what attendees will learn by the end of the session?
  • Are there immediately applicable ideas that the attendee can take away from the session?
  • Is there alignment between the workshop’s title, description, and stated learning outcomes?
NOTE: You may be asked to present a workshop more than once. If selected, you must be available to present a 60-minute workshop between 9:00 a.m. - 4:30 p.m., both Wednesday, November 8 and Thursday, November 9. Compliance-related sessions are held on Friday, November 10 from 8:00 a.m. and 10:15 a.m. Your submission will not be considered if it appears to directly promote a product or service or is of a commercial nature. Exhibitors may purchase a proprietary (Vendor Training +Plus) workshop time slot. Contact Julie Newhouse at or 703-591-7130, x103 for details.