Valuable tips and common-sense advice on the all-important visual aspects of merchandising--and how to best capitalize on them.

A detailed overview on retail operations including suggested store maintenance techniques, case studies in retail strategy. Also, how best to deal with catalog and discounter competition.

Addresses step-by-step procedures to renovate your RV store in simple easy to understand language — at minimal cost.

Helpful guidelines on image enhancement, direct mail programs, desktop publishing, and methods for building revenue through the service department.

Guide