Learning Opportunities for Young RV Executives

Networking Reception for Young RV Executives --Monday, November 7, 5:15 p.m. - 6:30 p.m.

Younger members are invited to gather for an informative networking reception after the education sessions are finished for the day. Want to get involved? Send an email to Julianne Ryder at jryder@rvda.org and you'll be invited to join our LinkedIn discussion group and added to our email list so you can stay up to date on education opportunities just for young execs.
  Cory McGuire

Dale Carnegie Training® of Nevada

During her 14 years with Dale Carnegie Training, Cory has worked with a diverse group of clients, and has extensive experience working in the RV and Automobile Industry at the dealer level as well as in manufacturing with GM and Ford Motor Company.
Before joining Dale Carnegie, Cory was a senior leader with Sprint’s University of Excellence for 18 years where she was responsible for sales training delivery and development for North America, South America, Canada, Puerto Rico, Asia, The Middle East, and Europe.


Co-Located Course for Young Executives  
$99 Additional Fee *
"How Smart Leaders Create Engaged Employees"

Our Sponsor:
Tuesday, November 8
8:00 a.m. - 11:45 a.m.
Video Preview                 *Register today! Class is limited to 50 students.


Cory McGuire
Dale Carnegie Training® of Nevada

A recent Dale Carnegie research study identified the specific behaviors you need to employ to create an engaged workforce. Why should you care? Companies with engaged employees outperform the competition by as much as 202% (Gallup).  Dale Carnegie research also shows that employee retention increased due to the fact that engaged employees are less likely to leave which can dramatically impact industries with high employee turnover.  Based on new, groundbreaking research during this course Cory McGuire will show you the three clusters of behaviors that significantly impact engagement. Then, within each cluster we will break down the individual actions you can take to develop enthusiastic, empowered, confident and inspired employees ‐ the type of employees who care, who want to be part of a success story and who will drive your organization to the top. 

After attending this program, you will be able to:
    • Describe the costs and benefits of employee engagement.
    • Identify what makes for an engaged employee.
    • Put in place actions that you can take to engage your workforce.

  • Key Metrics for the New Economy and a Maturing Industry

    Wednesday, November 9
    3:15 p.m. - 4:15 p.m.

    John Spader
    Spader Business Management

    Sales have been doing well and we are once again growing as an industry. Business is good for most dealers despite the fact the industry is still experiencing major change. This is a different economy than we have seen in the past. Some dealers are doing well and even expanding. Others are holding their own while some face a period of slow deterioration. What are the differences among these three paths? We all know the industry goes through cycles. Are you ready for the next one?  Do you know the key and core metrics you should be monitoring so you are fully prepared for this type of market? Industries like ours have definite phases they go through as they mature. Join us for this session to receive the six key metrics you need in order to create a solid dealership ready for any type of market. 

    By the end of this session, you will leave with the assessment tools you can use to grade your own dealership. With these tools, you will be confident your dealership has the stability and strength for the new economy and be in a good position for long term success, whether the market is up, down or flat. Don’t wait for the economy to throw you a curve ball…attend this session for the key metrics for today’s environment.

    After attending this program, you will be able to:
    •    Step to make your business as solid as it can be while times are good, so you can be better prepared for the down times 
    •    Identify key metrics those stronger, higher-performing healthy dealerships are using to create a strong business.

    It Starts with You: The Leader's Role in Developing a High Performing Team

    Thursday, November 10
    9:00 a.m. - 10:00 a.m.

    Pete Smith
    Smith Impact

    Being a leader is no easy task, but it can certainly be extremely rewarding. The impact a leader can have on the members of the team goes well beyond the walls of the dealership. To be a leader of significance, it requires that you balance both personnel and production. It starts by hiring based on identity, and training based on required skills. Being significant often means that we are to pay attention to the seemingly insignificant activities that often derail even the best teams and dealerships. Finally, it begs the leader to see the opportunities that others don’t, to broaden the perspective for the benefit of others.

    After attending this program, you will be able to:
    • Recognize why the creating and solidifying your identity is the first key in hiring, retention, and productivity
    • Apply the "Broken Window" theory in their team and dealership in order to improve culture and productivity 
    • Understand how significant leaders see opportunities and people differently, and what matters.

    The Passionate RV Leader

    Thursday, November 10
    10:15 a.m. - 11:15 a.m.

    David Spader
    Spader Business Management

    Have you ever met someone truly passionate about their job? The bottom line is that passionate employees, led by passionate leaders, produce outstanding results! Come to this session to explore one of the most important personal attributes that affects your leadership effectiveness. This will help you craft a role best suited to your passions, as well as help put others in the right seat.

    PRIOR to this session, we strongly recommend that you go to www.cor5.com, create an account and complete the free “Work Interests” assessment. Bring your results along with you to the session so you have a customized report to use during this fast-paced presentation. (While we STRONGLY recommend completing the assessment prior to the session, you can also do it afterwards.)

    You will leave this session with the ability to better sustain your passions and ensure your employees are passionate in their roles!

    A few topics will be:  
    • The true cost of passion-less leaders (and employees)
    • The three types of workplace motivations, and how to use them effectively 
    • How to best leverage your top two passions 
    • How to predict whether someone will be passionate about their job (including yourself) 
    • Why Style (DISC) is NOT enough for a successful job fit 
    • How to manage the two types of work that could sink your career.

    Dealership Dynamics: Recruiting and Retaining Your Service Department

    Thursday, November 10
    10:15 a.m. - 11:15 a.m.

    Tonya DeVane
    The Omnia Group, Inc.

    People typically recruit based off of pedigree and interviews but are surprised to learn months later that they really don’t know much about the inner workings of who they hired. They don’t have a sense of how they tick – what motivates them, how to manage them, how to communicate and work closely with them. When people are in positions that align with their inherent skill sets, they are happier, engaged, and productive. Improve your selection process and get the answers you need to make an informed hiring decision. Designed to increase your results and efficiency, you’ll learn how to create an interview strategy, ask behavioral questions, not settle for vague answers, pre-screen and enhance listening skills. This session will give you confidence and a plan for hiring and recruiting success and reduce your chances of employee turnover by understanding your staff’s hot and cold buttons.

    After attending this program, you will be able to:
    • Improve your selection process and create an interview strategy
    • Ask the proper behavioral questions and not settle for vague answers
    • Navigate the behavioral differences in your service department.

    Communication Skills for Better Dealership Results

    Thursday, November 10
    2:00 p.m. - 3:00 p.m.

     Catch a video preview of Pete's presentation. 

    Pete Smith

    Dealerships are only as successful as the effectiveness of their internal and external communications. While most communication workshops focus on someone's body language, tone and words, this session focuses on what's NOT being said. Participants will learn how their world view influences the level of connection they're able to establish with a fellow employee, manager or customer. Communication is too important not to recognize that what doesn't get said is often what needs to be understood.

    After attending this program, you will be able to:
    • Identify the context and content of a conversation
    • Recognize why miscommunication exists because of what we think we hear, and apply a more effective listening lens
    • Identify specific words or phrases that produce both positive and negative emotional consequences in the receiver, and how simple shift in words produce the best results.

    Web Analytics for Dealers

    Thursday, November 10
    2:00 p.m. - 3:00 p.m.

    Rich DeLancey
    Level 5 Advertising

    This session will cover the ins and outs of website design, metrics and analytics. We will take a dive into where your website visitors coming from, what are they doing and next steps to take to capture leads so that web visitors become customers for life. Learn how to promote products your website so that you can engage with customers before they shop your competitors. No IT Degree Required. Learn what questions you should be asking your internet managers and vendors in a way that is easy to understand and remember.

    After attending this program, you will be able to:
    • Review common website design practices that keep visitors engaged and shopping on your website longer
    • Evaluate your current website performance to eliminate what is not working and what is so that you can increase website performance
    • Implement best website practices to capture leads and allow visitors to shop often and longer.

    Advancing Your Career: Move Up, Move Over, Move Ahead

    Thursday, November 10
    3:15 p.m. - 4:15 p.m.

    Pete Smith

    Career advancement is important to dealership employees in all departments, whether that means getting a promotion or not. In order to take advantage of current opportunities, and develop the determination to create new ones that don't currently exist, it requires that employees excel in five specific categories that are relevant to both their personal and professional life. Examining each of the five “pillars of progress,” participants will design relevant action items in each category that will assist them in their career advancement. The difference between those who excel and those who stay stuck may be determined by how well they excel in each of these five pillars.

    After attending this program, you will be able to:
    • Assess their performance through a filter of expectations and interpretations
    • Apply a simple formula that will help them create new opportunities within the dealership
    • Identify the important of being intentional regarding the people we surround ourselves.

    Mastering the Menu: Professional Selling Skills That Will Improve Your Profit, Compliance and Customer Satisfaction In the Finance Office

    Thursday, November 10
    4:30 p.m. - 5:30 p.m.

    Paul Sheldon

    Menu selling done right is a tremendous opportunity to improve your profitability, and enhance your customer’s overall purchase and ownership experience. In this seminar, you will learn how to implement a menu selling system, use presentation methods specifically designed for today’s well informed customer, and three keys to unlocking the full potential of your F&I department.
    After attending this session, attendees will be able to:
    • Implement a menu selling system in the dealership that enhances both the customer's buying experience and the dealership's profitability
    • Understand which presentation methods work and which ones don’t with today’s customers
    • Utilize menu selling to improve dealership compliance with the new updated guidelines.

    Compliance and Ethics: F&I and the Law

    Friday, November 11
    8:00 a.m. - 9:00 a.m.

    Bob Harkins
    American Guardian Group of Companies

    Law, selling with integrity and the need for every dealership to develop a CMS or compliance management system. Are you compliant? During the workshop, participants will learn a 10-step check list for creating a compliance process and compliance management system. Attendees will learn that developing compliance and F&I best practices will increase revenue while also maintaining good customer relations and sound business practices.

    After attending this program, you will be able to:
    • Identify the Seven Deadly Sins of F & I
    • Describe the importance of compliance with the Truth in Lending Act when disclosing
    • Develop a dealership compliance culture at your dealership.

    Compliance: The Current Legal Landscape and How it Applies to You

    Friday, November 11
    9:15 a.m. - 10:15 a.m.

    Harvey Fisher

    Keeping up with current trends in the compliance arena is quite a challenge. As the rules of the road change, it is necessary to actively manage risk for your dealership from advertising to customer delivery and beyond. We will be discussing the content in the general flow of how a customer would interact with you to purchase an RV. For example, we will talk about advertising, then sales, then F&I, etc.

    After attending this program, you will be able to:
    • Understand the components of deception in UDAP and how they relate to dealership advertising
    • Recognize how ECOA and GLB impact your business
    • Analyze dealership processes to determine if they comply with UDAP, ECOA and GLB
    • Identify topics that are high on the compliance radar this very moment.