September 2016 Issue of RV Executive Today

Table of Contents

10   Strong Summer Sales Boost Dealers’ Confidence                 

RV dealer confidence reached an all-time high, thanks to retail sales that rose 10 to 12 percent this summer.  Dealers also reported lean-to-balanced inventories.

12   All-Aluminum Ford Super Duty Pickups Help the Fifth Wheel Market
Ford’s 2017 Super Duty pickups have a towing capacity of 32,500 pounds and can pull fully loaded Keystone Montana and Forest River Champagne Edition Cedar Creek fifth wheels. The automaker has proclaimed itself the new tow capacity leader.
14     How to Grow Better Employees   
Still trying to get whisky from a bottle of wine? Stop fighting staffers’ personalities and find the best fits for them at the dealership.    
16   It Takes a Dealership to Sell an RV    
Salespeople get the lion’s share of credit, but in reality, every employee affects your bottom line. Make sure they perform accordingly.             

17   Change Your Dealership Culture in 3 Steps    
Here’s how to reset your business’s direction by defining your core values and getting employees to commit to changes.     

30      Go RVing Hits the State Fair Circuit     
Go RVing exhibited units at some of the biggest and oldest state fairs in the country this summer. These hugely popular and historic fairs are the perfect venue for reaching the next generation of RVers.     

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Other Issues

  • July 2017 

    marketing light-weight towables to Millennials and Generation Xers, finding and grooming a sales manager, common objections, sizzling summer sales, certifications and recertifications, pet peeves of a parts person
  • June 2017 

    Annual benchmarking issue with data on dealership performance and profitability; annual RV rental survey results; latest quarterly market survey by Baird & Co; NADAguides' Lenny Sims discusses valuations for used units; independent agent says XtraRid
  • May 2017 

    The importance of having a mobile-friendly dealership website; tips for getting your emails opened; advertising on social media; dealerships that are moving to the Cloud; choosing the best advertising platform; how to get employees to accept new tech
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