Table of Contents
9 Quick Takes
October's topic: RV service technicians
10 Change is Inevitable, Survival Is Optional!
Markets are always in flux. Do you and your management team have the single most important tool for survival?
11 How to Prevent Bad Apples from Spoiling Your Team
Here's how to nip negativity in the bud so it doesn't spread throughout the staff.
12 Selling the Experience, Not Just the RV
Don't underestimate the impact your employees have on customers' perceptions of your dealership.
14 How to Get and Use Sales Testimonials
Testimonials are one of the most powerful tools for boosting sales, because consumers are more likely to act on a a referral from an acquaintance or friend than from a sales pitch.
15 Driving Sales with Your Online Reputation
What you don't know can hurt you. Find out what they're saying about your dealership on consumer review sites and respond effectively.
16 Take this 5-Point Website Inspection
You wouldn't leave a Christmas tree in your showroom in February--don't commit the same faux pas on your website.
18 Lights, Cameras, Sales!
Consumers are turning to videos for their pre-purchase research. Here are important tips for including effective videos on your website.
20 The Lowest Hanging Fruit in the Service Department
Of all the performance indicators for the service department, here are the three you should focus on for increasing revenue.
36 Certification Justifies Labor Rates
RV dealer Bill Neff says getting his technicians certified gives them the skills to make repairs quickly. And in the RV rental business, speed makes the difference between on-time rentals and happy customers or loss of revenue due to down time and cancellations.
37 Quarterly Certifications/Recertifications
Here's the Society of Certified RV Professionals' quarterly update of individuals who have earned certification or recertification from either the Mike Molino RV Learning Center or the RVDA-RVIA RV Service Technician Certification program.