November 2019 Issue of RV Executive Today



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10  RVs of all Shapes, Sizes, and Functionalities on View at Fall Events
 A bountiful fall crop of RVs was available at the year’s main ordering event for dealers.
12   Erwin Hymer and Rapido Units Shown at Open House to Gauge Dealer Reaction
Thor was looking for feedback on the viability of the Eriba Touring lightweight travel trailer and Smove Class B motorhome for the U.S. and Canadian markets. 
14   Latest Data on RV Customer Satisfaction with Dealership Sales and Service Performance
To get customers to refer and promote your dealership, you must wow them at every point. Studies show 80 percent of a company’s future revenue comes from 20 percent of its existing customers.
16   Email Is Dead. Here’s How to Reach Your Customers Instead
Some say only a fifth of emails are opened, much less read, and voicemail is another black hole. Customers today are seven times more likely to respond to a text message. 
28   Is the Traditional RV Rental Industry Changing Forever?  
The emergence of the sharing economy and the spread of the Airbnb business model to other industries are having some profound effects on the way RVs are rented, says a dealer with a long-time RV rental operation.
32  Hiring on All Cylinders
Without the right employees in the right dealership positions,your customers might get less-than-stellar service. It begins with assessing hires’ strengths and skills and placing them where they can do the most good.