Table of Contents
10 New Class Cs and Brighter Interiors Highlight the Season’s Intros
Retail sales of Class Cs were up three percent during the first seven months of 2018, and several manufacturers hope to continue that trend with attractive new models, many on diesel chassis.
12 Are You Listening?
Customers will tell you everything you need to know to sell them a new RV, but only if you listen.
14 F&I Means Fun and Inspiration
Here’s how to make selling F&I products easier and more effective. Hint: Use stories.
16 5 Things YOU Can Do about the Tech Shortage
Qualified RV technicians are like snow shovels right before a blizzard--there’s a limited supply, and everyone wants them. What if you could increase the supply?
18 2018 RV Dealers Convention/Expo Updates
Plan your daily schedule ahead of time to get the most from your convention experience. Use the Agenda-At-A-Glance and event matrix in this issue, or visit www.rvda.org/convention.
26 The Normalization of Deviance is Affecting Your Bottom Line
Don’t let employees call the shots at your dealership. Manage them consistently so deviant behavior doesn’t become the norm.
28 Your Sexual Harassment Questions Answered
Sexual harassment at the workplace is a hot issue for employers and was the topic of a recent webinar hosted by the RV Learning Center and strategic partner KPA. Here are some of the questions raised by webinar participants and the responses from attorney Alec Beck at FordHarrison.
27 Registration Now Open for RVX: The RV Experience