May 2017 Issue of RV Executive Today

Table of Contents
8   It's a Small(er) World After All                           

What do potential buyers see when they click on your website from a smartphone or tablet? If it's not easy to navigate on a 4-inch screen, they may move on to the next dealership in their search results. 
8   Getting Them to Open Your Email       
Most of your dealership's emails are opened via mobile devices. Here are a few tips to increase the odds they'll be read.

10   They're Going to the Cloud
More RV dealerships are joining the trek to the Cloud, saving themselves money and IT headaches in the process.
12   Wading Through the Advertising Options              
Advertising on social media is where dealers need to be, say marketing experts. Especially on Facebook, with its hundreds of millions of daily viewers and ability to put ads in front of very specific audiences.             
14   Is the Tail Still Wagging the Dog at Your Dealership?             
Resistance to change is human nature, but managers can't allow employee push-back to get in the way of progress when new technology can improve dealership ops. Here's how to lead those reluctant horses to water, without giving up control of the reins.
Multiple Certifications Give Her Skills and Credibility in a Traditionally Male Industry  
Parts manager and warranty administrator Anne Baucom actually has four certifications. They come in handy when convincing customers she knows her business.   

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Other Issues

  • July 2017 

    marketing light-weight towables to Millennials and Generation Xers, finding and grooming a sales manager, common objections, sizzling summer sales, certifications and recertifications, pet peeves of a parts person
  • June 2017 

    Annual benchmarking issue with data on dealership performance and profitability; annual RV rental survey results; latest quarterly market survey by Baird & Co; NADAguides' Lenny Sims discusses valuations for used units; independent agent says XtraRid
  • May 2017 

    The importance of having a mobile-friendly dealership website; tips for getting your emails opened; advertising on social media; dealerships that are moving to the Cloud; choosing the best advertising platform; how to get employees to accept new tech
View all